1. Keyword Research
Keyword research is the foundation of SEO. Several tools are available that help you to find out which keywords are most relevant for your website, but none will beat Google’s own free keyword tool. The more specific the keywords, the better it usually ranks in SERPs.
2. Content is King
Content is still king. This might be true for SEO, but keep in mind that the goal is to provide relevant content to users. Think about what they search for and how your website can bring value. If you want to go deeper into this topic, we recommend reading Rand Fishkin’s blog posts on Moz.
3. Link Building
Link building plays a significant role in modern SEO. Also, link building became extremely important after Google updated its algorithms to reward websites with relevant, high-quality backlinks. While spammy links will still penalize your site, garnering natural ones is a great way to improve ranking in SERPs.
4. Meta Tags
Meta tags are also of great importance for SEO. Keywords included in the Meta tag do not affect ranking, but they are still an important factor in how your site shows up in SERPs. Make sure to pay attention to Title tags and Meta descriptions.
5. A/B Testing
A/B testing is also a great way to improve user experience and SEO at the same time. You can test out different versions of content or layouts on your website to see which works the best. For instance, if you want to improve your ranking in SERPs, include your keywords in your titles and Meta tags first.
6. Modern SEO
Modern SEO is a comprehensive process. Some tools include Raven Tools, MajesticSEO, SEMrush, Moz Pro, and Ahrefs. They will help you find keywords to target, monitor your backlinks and content, analyze user behavior on your website, and keep track of competitors.
The majority of professional SEOs conduct a case study on the latest SEO strategies. After analyzing your results from implementing your strategies, you can turn those insights into actionable insights and set examples for other people in the field.
Many factors influence your website’s ranking. While content is still key, backlinks also play a significant role in modern SEO. With the Penguin update, receiving relevant natural links with high Page Rank and Domain Authority has become even more important for both the source and target pages.
8. Social Media
Social media is another area to which you should pay attention. Tools like Facebook, Twitter, and Google+ are very important in modern SEO. They can help you gain traction for your website by getting more shares, likes, and followers. However, do not neglect traditional media outlets either. They are also relevant in search engine algorithms.
9. Time Management
Every minute counts when it comes to SEO. While it might seem like a waste of time to pay careful attention to tiny details in your Meta tags, they matter when it comes to ranking in SERPs.
There is no silver bullet.
While SEO used to be as simple as adding keywords to your website and backlinks, modern algorithms are more complex. There is no way of knowing what will improve your rankings until you try it. If you want to learn more about SEO or need assistance with your own website, I highly recommend checking out some websites that offer SEO services.
It is an ongoing process.
SEO will never stop, as algorithms are constantly changing and improving. That said, it is still possible to grow your website’s ranking by carefully following the above steps and keeping track of SEO tools that help you monitor your backlinks or analyze user behavior on your site. Keep in mind that there is no one-size-fits-all solution when it comes to SEO.
Some websites might require a different approach to rank in SERPs, while others with a lot of content might prioritize link building. No matter what method you choose, keep in mind that there is no guaranteed way to improve your site’s ranking, and the only thing that matters is whether or not you are improving your search engine rankings.
Influence Of Social Media
We are living in the age of social media, where it is vital to be active on popular networks like Facebook, Twitter, and Google+. While it might seem like a waste of time to pay careful attention to tiny details in your Meta tags, they matter when it comes to ranking in SERPs. Try the above nine steps even if you are not an SEO expert yet but want to rank better in search engines.
Onsite Or Offsite
It is necessary to choose between on-site and off-site SEO. On-page SEO includes all actions you can take directly within your website (such as content creation and backlinks). In comparison, off-page SEO refers to external factors, such as social media. No matter which approach you choose for modern SEO, do not neglect user experience. It is also a key factor in ranking better in SERPs.
Usage Of Tools
There are many different tools that can help you monitor your backlinks or analyze user behavior on your website, including Raven Tools, MajesticSEO, SEMRush, Moz Pro, and Ahrefs.
Do Not Neglect Traditional Media
Do not neglect traditional media outlets and pay attention to social media. While organic traffic is still a very important aspect of modern SEO, it might not be enough in some cases. It means that you should consider both on-page and off-page SEO. Additionally, it is important to keep your website up-to-date and monitor user experience closely.
Lastly, there is no such thing as guaranteed success in modern SEO. While some people might say that you can trick search engines into thinking that your website deserves a high ranking by using unethical methods, they can easily cause your site to be penalized.
That is why it is safer to stick with the above nine steps, which should provide a good starting point for modern SEO. If you want to learn more about SEO or need assistance with your own website, I highly recommend checking out some websites that offer SEO services.