You may be conversant with digital marketing concepts and have perhaps executed a social media campaign. However, there are several components to digital marketing, but they all change rapidly, making it tough to determine what you need to understand to have a career in the sector.
So, what exactly does digital marketing do? All of your online marketing efforts are classified as digital marketing. Year after year, the capacity of the internet to engage customers grows as more people utilize it to explore, connect, and buy. Let’s dive into this blog post to learn what digital marketing is.
What is Digital Marketing?
Digital marketing, also called online marketing, promotes brands to connect with potential customers using the internet and other platforms of digital communication.
Digital marketing includes email, social media, online advertising, and text and multimedia messages as a marketing channel. If a marketing campaign involves digital communication, it is called digital marketing.
We have separated this blog into categories to make it easier to discover what you are looking for. If you are not sure what a phrase means, check out this guide on what digital marketing is in detail. Let’s take a closer look at the main advantages and channels of digital marketing.
What are the Different Types of Digital Marketing channels?
You may utilize one of 10 primary digital marketing platforms to attract traffic, connect customers, and convert.
- Search Engine Optimization (SEO)
- Search Engine Marketing (SEM)
- Pay-Per-Click Advertising (PPC)
- Social Media Marketing (SMM)
- Content Marketing
- Influencer Marketing
- Email Marketing
- Affiliate Marketing
- Video Marketing
- SMS Marketing
While these are one of the most important digital marketing platforms, now keep in mind that the digital landscape is constantly changing, so there may be other platforms available.
1) SEO Marketing or Website Marketing
SEO plays a vital part in digital marketing. Besides, it influences when and where your information and product are found online. Click on this for the best Digital Marketing Services.
And what is SEO in digital marketing? SEO includes several aspects and recognizing what these are, and this work is crucial to comprehend the significance of SEO.
The elements to incorporate in your marketing are:
- Keywords: Non-branded and trademarked keywords with minimal competition and high search rates
- Local SEO: Keywords and localized content (directories)
- Off-page SEO: External and third-party backlinks
- Content: Content is studded with keywords and internal links.
- Search engine marketing: Paid marketing campaigns, e.g., Google Ads, PPC, etc.
To boost your exposure to the website and drive traffic, you must include these SEO factors in any digital marketing strategy. Check out Seo Services in Surat if you need the best SEO Company.
2) Search Engine Marketing (SEM)
Unlike SEO, which focuses on organic traffic, Search Engine Marketing (SEM) is all about maximizing your paid search advertising.
SEM and SEO are a perfect match since they ensure your company has a presence on search engines. In comparison, distributing your cash between organic and paid channels.
While SEO and Search Engine Marketing use different marketing tactics, they need to function together. Remember that both rely on keywords to drive traffic and will become more crucial as Google rewards strong UX, and Artificial Intelligence (AI) plays a bigger role in content and search.
3) Pay-Per-Click Advertising (PPC)
You have probably heard the word PPC before, but do you really know what it means?
Pay-Per-Click (PPC) advertising is a targeted form of online advertising in which you pay for each click from an ad to your website or landing page.
You must also choose a bidding strategy, conduct keyword research, and set a budget. If you are new to PPC, this comprehensive guide will teach you all you need to know. You can also use our simple PPC for eCommerce tracker to keep track of your paid campaign spending and goals.
4) Social Media Marketing (SMM)
Any modern marketer’s arsenal should include social media marketing. While there were once only a few social networks to choose from, the number of options is expanding daily and attracting new users. Consider the viral possibilities on TikTok or the live streaming features on WeChat for marketers.
When it comes to social media marketing, it’s a bit of a jungle out there, so do your homework and pick your channels properly. If you are not sure where to begin or need more information on a specific platform, check out our social media marketing resources.
5) Content Marketing
Although the title “content marketing” implies that this aspect of digital marketing is self-explanatory, it is a difficult field to master. It is simple to develop a lot of content for online distribution. But, the challenge is to create unique digital content that works.
Video, blogs, emails, webinars, social media posts, and eBooks are examples of content marketing formats that can be used at any level of the sales funnel. Good content marketing has the advantages of greater online traffic, a surge in subscriptions, increased revenues and devoted consumers.
6) Influencer Marketing vs. Sponsored Content
Influencer marketing first gained traction a few years ago and has since grown to become a significant component of the digital marketing landscape. In a nutshell, it’s when a company works with a social media influencer, celebrity, or industry leader to promote or sponsor a product or service.
Nearly half of consumers rely on influencers for suggestions, demonstrating how effective it can be. When cooperation makes sense to an audience, an influencer’s actual value is realized.
For instance, take Travis Scott and McDonald’s as an example. The rapper designed a limited edition menu of choice for the fast-food behemoth and sold goods such as sweatshirts and t-shirts as part of the #cactusjack cooperation. You probably don’t have the funds to hire a celebrity of that kind. But, micro-influencers can help you promote your company without breaking the bank.
Keep in mind that influencer marketing can also involve native advertising (paid content/advertorial) or online PR when planning your strategy. Use this toolbox to keep a record of your influencers. So, you can understand how relevant they are to your brand and audience.
7) Email Marketing
Email is the earliest form of online communication, and it’s still a powerful tool for moving customers through the sales funnel and converting them.
An email will become even more vital with Google’s removal of third-party cookies. Companies will become more reliant on email to communicate and convert as a first-party data channel (information obtained directly from customers).
It’s a vital medium for connecting with prospects and consumers, so spend some time cleaning up your datasets, tweaking your email marketing approach, and driving subscribers.
8) Affiliate Marketing
Although affiliate marketing has been there for decades, many digital marketers are still confused about how to use it to their benefit. How does affiliate marketing work? It’s when a company promotes the items of another company in exchange for a click, lead, or purchase (depending on the deal arranged).
It works as a cycle because the affiliate link is tracked so that it may be linked to a sale and credited to the affiliate. Amazon successfully employs this strategy to attract clients to its products via third-party websites.
Influencers, bloggers, huge publications, and firms that incorporate adverts in their emails frequently employ this tactic. It may be highly beneficial to firms trying to tap into the growing number of customers who seek third-party or influencer suggestions before purchasing.
9) Video Marketing
According to Wyzowl 2022 Research, 81 percent of marketers believe video marketing has a direct and positive impact on sales. Since 2016, the importance of videos in producing revenue has steadily increased, and video will continue to be a big trend in 2022.
Video is one of the most prominent content types. TikTok’s recent focus on video content and Instagram’s recent focus on video content have solidified its importance in audience interaction and generating leads.
Video is significant because it provides clients with an entertaining approach to be taught and informed. It’s an important aspect of social media marketing. But, it can also boost interaction on your website, and landing pages or host live seminars to collect email addresses.
10) SMS Marketing
SMS (short messaging service) marketing is a powerful tool for sending promotional or transactional messages to clients who have provided their permission.
According to Juniper Research, global mobile industry messaging traffic will reach 2.7 trillion in 2020. Up 10% from the previous year due to an increase in online purchasing. Marketers can utilize SMS marketing channels to interact with customers, offer support, advertising items, and send transactional communications.
The great thing about digital marketing, as we have already mentioned, is that it enables you to audience appeal across various touchpoints.
Digital Marketing implies that you and your company may engage with prospects and consumers in a way that leads to meaningful and ideally long-term partnerships.
We hope you enjoyed this complete guide on what is digital marketing. Thanks for the reading! 🙂