Email marketing has become the most popular method of engaging your audience. It is assumed to be an affordable inbound marketing method. The more subscribers you have, the better it is. However, a long list of your subscribers does not justify that your recipients are interacting with your emails.
It will not be surprising to you at all that more than 70% of people do not open the email, let alone read it. They mark it as spam. Your email marketing campaign gives you no results if people are not interacting with your email.
It is crucial to filter your subscribers’ list. A rule of thumb says you should keep filtering your email list so you do not have subscribers who are not interested in your business.
When it comes to cleaning your email list, it is not just reducing the number of people not interacting with your emails but also decreasing the spam rate, keeping the cost of your email marketing campaign down, and improving the open rate.
When should you clean the email list?
You have understood the purpose of cleaning the email list. Now the question is what the ideal time to clean it is. Of course, it is not possible to go through your mailing list every other day. If you want to know the answer straight away, you should filter your mailing list once a year.
However, it depends on how big your mailing list is. You should review how many subscribers interact with your emails. How many of them have opted out of your list, and how many marked you as spam.
You must assess the data to get the answer to these questions. It will likely help you assess the right time to filter your email list. Further, you should check the number of subscribers coming in every month. If it is growing your mailing list too quickly, it becomes essential to filter it more often.
This is because most people would have subscribed for your emails only to mark them spam after a couple of weeks. Do not forget to check the number of bounces.
If the bounce rate is very high, you should immediately get to filter your mailing list. This is because it can be an indication that people are no longer interested in listening to you. Since the size of the mailing list varies by company, the right time for cleaning your mailing list can be monthly, quarterly, and annually.
How should you scrub up the mailing list?
Scrubbing up a mailing list can be arduous, undoubtedly. It does not matter how often you have to do it. The thing that makes it complicated is the way you have to use to filter your mailing list.
The purpose of filtering is to ensure that your mailing list has subscribers interested in hearing from you. Here are the steps you should follow to scrub up the mailing list:
1. Identify disengaged subscribers
Most of the time, subscribers are disengaged, and you misunderstand them as inactive subscribers. There would be some subscribers who would never like to hear from you. They would likely mark you as spam. If this is the case, you need to remove them from your list.
However, if the user is disengaged, you will likely have a chance to win them over by offering them what seems appealing. You should find out how long they have not opened the email. Have they not interacted with any of your newsletters in the last six months?
Once you have noticed that your mailing list has some subscribers who have not shown interest in your emails but have not marked you as spam, you should make their list separately and brainstorm a new strategy for them so you can arouse interest in them. However, your campaign for those subscribers who have been actively hearing from you will be the same.
2. Check for spam filters.
You should be watchful for spam. Most of the subscribers do not opt-out of your subscribing list, but they mark you as spam. As a result, your email starts going to their spam folder.
Note that if a lot of subscribers mark you as spam, it will damage your online reputation. This is why it is always recommended to remove them from your mailing list.
Some entrepreneurs decide to change their content strategy to win them over, but it does not produce any desired result because they have already marked you as spam.
Whatever you do, it will never come to their notice. You should use tools to identify information related to your total subscribers, active subscribers, bounce rates, spam rates, and so on.
If you cannot pay for these tools outright, you should take out quick loans on the same day. However, make sure that you will not have any problem repaying your debt.
3. Consider providing an opt-down option.
When you send an email to your subscriber, it always has an opt-out option at the end of the email. When users click this, they no longer receive your emails, but you should provide them with an opt-down option.
It will allow them to choose a type of email that they would want to hear from you. It will help you send those emails in which they are interested, which will surely help you increase your business.
The bottom line
It is crucial to filter your mailing list from time to time. Otherwise, your email marketing campaign will produce no results.
You should have all tools that can help you gain an insight into your subscribers – how many of them are actively interacting, how many are inactive, disengaged, and how many of them have put you in their spam folder.
If you do not have enough money to buy these tools, you can apply for loans for bad credit. Make sure that you have a repaying capacity to pay for the debt.