In the eCommerce industry, shopping cart is the most crucial turning point. It can stir the direction of your revenue. However, many businesses have been facing cart abandonment issues in recent times. According to one study, 68% of online shoppers abandon their carts. Shopify integration for eCommerce can be the biggest concern for small businesses as it can deeply affect their sales.
As an entrepreneur, driving your customers to complete the shopping procedure and get your target completed is extremely crucial. The good news is, Shopify has built an integration that can help you leverage shopping cart data and understand your buyers, create highly-targeted marketing campaigns, and boost their revenue.
Shopify integration for eCommerce business
Let’s understand how you can use Shopify integration for your eCommerce business.
Re-engage Abandoned Shopping Cart
By integrating Shopify into their website, businesses can easily streamline their email strategy and automatically send follow-up emails to the customers who have left something in their cart before leaving the website.
Studies show that Shopify integration businesses have seen a 21% reduction in cart abandonment. To decrease your cart abandonment rate, you need to implement a few tricks in your email marketing strategy, such as
- Including Relevant Images
Images play an important role in catching user attention. When you include images in your follow-up email, it will remind your customers about their abandoned product and automatically get pulled.
- Make the Decision Process Easier
Include a CTA button in the email that will directly lead them to their shopping cart. It will make the decision process easier and faster, increasing the conversion chances.
- Including an Incentive
There are many reasons customer abandon their cart. One of them is the ending cost, including the shipping cost. Customers usually don’t want to pay the additional shipping charge. Thus, to encourage them to complete their shopping process, offer them free shipping or discounts and get them to purchase.
Divide and Report on your Customers by Shopping Cart Behavior
You can determine your best-performing customers, channels, and content and plan out your strategy accordingly. Your analytics can be improved by integrating purchase data into your sales and marketing activities.
Create a list of your total monthly income and figure out if you are hitting your sales by selling certain products. Make a report, determine which channel brought more customers, and craft a different marketing strategy.
Along with that, figure out which marketing efforts lead to higher-value purchases and orders. This way, you can focus on the tactics that actually work and invest your resources wisely.
Create Personalized Emails
The basic personalization involves adding the customer’s first and last name to the email. It sets a professional tone in the email and makes a good impression on the customer. As a result, customers will feel appreciated, and the brand will form a healthy connection with them. As a result, you will drive sales and increase revenue.
To attract more readers, you can be as creative as you want in your email content. The more effort you put into personalizing your email, the more likely your audience will respond. Professional emails with a personal touch increase open rates and help you build relationships with your audience.
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You need to personalize every email you send to your customers, including welcome emails, follow-up emails, review requests, and repeat purchases. When users register on your website for the first time, an email containing purchase confirmation, shipping, and return details gets sent.
This kind of email makes the buyer’s first purchase memorable and encourages them to make new purchases. You can send a follow-up email to your customers after the shipment delivery and ask for their reviews.
Since customer reviews are important in social proof, you can send them a customized email asking for their reviews in exchange for a small freebie or a discount code. Along with this, you can send them to repeat their purchases. For example, keep a tab of your product’s lifeline and send your customers to purchase that product again.
Now let’s learn how you can do Shopify integration for your eCommerce business.
- First, you will need a Shopify account and get the URL and login credentials.
- Set up a new register in Vend in the outlet you want to link to Shopify. The reason for this is that sales received in Shopify after you close your register for the day will re-open the register. This way, you can keep all your reporting clear.
- Prior to activating the integration, make sure you have set up all the products you need. Shopify will automatically push all your products when you first enable it. Afterward, you will need to push them one at a time.
- Make sure you back up any product data in either system before you begin. Your Vend products can be exported from the Product page, and your Shopify products can be exported from their Product page.
- Managing all of your products would be best once the stores are linked.
How to set it up?
- On Vend’s setup page, click ‘add-ons’.
- Click ‘Add to Vend’ to add the Shopify add-on.
- Enter the Shopify store URL. You can use your own domain or your Shopify domain.
- Save your changes.
- You will be prompted to enter your Shopify login credentials if you are not already logged in.
- After that, you can choose how you want to set up your products:
- Choose which Shopify register you want to record sales on.
- Select the payment type to record your payments with. Alternatively, you can set up a separate payment type for Shopify payments only.
And voila! You are all set. Integrating your eCommerce store with Shopify is easier than ever. However, if you feel lost while integrating, you can always hire expert Shopify developer to help you ease the process.
This article may feel a bit content marketing oriented, but it has a huge impact on improving your conversions. Also, improving your email marketing can always chime up your audience and enrich your revenue.