Businesses today recognize the importance of digital marketing and how it can impact their business’s growth. However, understanding how to execute such a digital marketing strategy efficiently and effectively may be challenging. In this article, you will learn why you need to invest in digital marketing and how it can help businesses to grow. Click on the link below to read more!
In order to grow your business, you need more customers. With more customers comes more orders, and with more orders, you’ll make more profit than you could ever dream of – right?
Unfortunately, it doesn’t work that way. Yes, as your business grows, you will gain more customers, but they will also get busier and less likely to spend time looking at your products or services until they really need them.
Table of Content
Search Engine Optimization (SEO)
This type of online marketing will help get your site in front of customers looking for your product or service. With search engines providing access to more information than ever before, you must get your business found by prospective customers.
Getting high rankings on Google and other search engines will ensure that a prospective customer can find you quickly and easily. When they see your website in their search results, they’re more likely to click through, which means high-quality traffic for you.
Search Engine Marketing (SEM)
SEM includes all of your paid search engine activities, such as Google AdWords and Bing Ads. This is a great way to drive traffic to your website, but it requires research and experience. If you are just starting out, it’s best that you outsource SEM so you can focus on other parts of your business.
You’ll need great SEO practices in place before spending money on SEM since both SEO and SEM work together (and go hand-in-hand) for better results.
Social Media Marketing (SMM)
If you don’t have a Facebook page for your business, create one. If you have a Facebook page, post at least three times a week. Twitter, Instagram, and LinkedIn are important, too. Just keep in mind that you need to think of each platform as its own beast: your strategy for each will be different. Know where your customers hang out online, then set up shop and engage with them.
Email Marketing & Automation
Email marketing is a method of online communication that involves sending electronic messages, known as emails, directly to subscribers who have explicitly requested them. Email marketing can be used for a variety of purposes, such as fundraising and customer service.
While email isn’t always at the top of your list when it comes to increasing revenue or driving traffic, it can certainly help you drive repeat business and boost loyalty among customers.
Influencer Marketing
The power of influential people is undeniable, and leveraging them for your business goals can be a powerful growth strategy. Influencers are often trendsetters, thought leaders, or go-to experts in their fields, and they have a built-in audience that trusts their opinions.
The good news is that becoming an influencer doesn’t take as much clout as it used to; you just need enough of a following on social media, a unique voice that others want to hear, and some strong opinions about your industry.
Mobile Marketing
According to the latest reports, there were 2.27 billion active mobile connections across India and 897.4 million active mobile users in December 2017. It is estimated that by 2019, 55% of all searches will be from mobiles. So, if your business isn’t incorporating a mobile marketing strategy into its digital presence, you could be missing out on half your audience!
Content Marketing & SEO/SEM Integration
Content marketing has been a buzzword for years now, but it’s time that small and medium-sized business owners put their heads out of the sand and realize how important content is for SEO/SEM. In fact, creating great content can be an SEO/SEM strategy all by itself!
The trick is knowing how to fit in some of your keywords naturally. We’ll give you a few tips on how best to integrate your content and SEO/SEM strategies together. The trick is knowing how to fit in some of your keywords naturally. We’ll give you a few tips on how best to integrate your content and SEO/SEM strategies together.
Social Media: You may think you know social media. After all, Facebook seems simple enough, right? However, there are plenty of things to consider when trying to take advantage of social media opportunities.
For example: How do I choose which networks to focus on? What kind of content should I share? How do I make sure my message isn’t being lost in translation from platform to platform?
YouTube video promotion
If you already have a YouTube channel, that’s perfect. If not, it’s easy to set up for free and start uploading videos today. Pick a video related to your business or industry and share it on relevant Facebook pages or other social media sites. Be sure to include your website URL in the description so people know where they can learn more. Search engines will also pick up these videos, boosting your search ranking.
HARO Link Building
HARO, or Help a Reporter Out, is a free service that matches journalists with expert sources for their stories. As one of those experts, you can leverage HARO to drive traffic back to your site through link placement. All you have to do is sign up and wait for reporters to contact you directly (or apply directly if you want more control over which reporters get in touch).
The upside? You’ll be quoted in high-profile media outlets and thus drive tons of referral traffic back to your website. The downside? Reporters may not use your response verbatim, so there’s no guarantee they’ll attribute it correctly.
Conclusion:
This guide will show you how digital marketing helps businesses to grow and will give you a few tips on how to incorporate it into your business plan in order to see results as soon as possible.