We all are aware that no matter how good your website looks, it is of no utility if your checkout page is not functional as well as interactive. After all, it’s the checkout page that converts visitors into customers. Therefore, designing a simple and performing BigCommerce checkout page is indispensable.
As a developer, it is critical for you to keep all the necessary aspects in mind. As the business niches are many, there is no one-size-fits-all scenario here. For each industry, the variations on the checkout page will be different. So, the question here is, what tool can you use to design a custom checkout page?
The answer to this is the BigCommerce development flagship checkout page, Optimized One-Page Checkout. The following article will help you understand everything related to this!
Table of Content
Why a Custom Checkout?
If you have visited some eCommerce websites like Amazon, Alibaba, eBay, etc., you must have observed that they all have some differences in the checkout page design. The reason behind this is the scope of operations, language barrier, payment gateways, and many more.
If you have an eCommerce business venture, you must analyze these aspects carefully. As you have to make a custom checkout page based on them, the final output has to be super optimized.
BigCommerce Custom Checkout: A Definitive Guide
To get a faster and more efficient checkout, you need the best tools in hand. And nothing is better than BigCommerce Optimized One-Page Checkout.
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The Optimized One-Page Checkout from BigCommerce helps you build stunning checkout pages that can help you convert multiple orders into sales. Let’s see how!
The Technical Part of Optimized One-Page Checkout:
If we take a look at the technical part of the Optimized One-Page Checkout, there are four key elements.
- Backend application: The application that analyzes everything in the backend.
- Storefront Checkout API: It has the business logic of the backend application. It fetches available shipping methods, retrieves customer information, and calculates discounts.
- Checkout JS SDK: It caters to the wrapper library for interacting with the Storefront Checkout API.
- Frontend presentation layer: It is the UI of the application or the checkout page.
What Can You Customize in an Optimized One-Page Checkout?
For a BigCommerce development company, Optimized One-Page Checkout offers a number of customization options.
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Multi-language Checkout
If you want to sell worldwide, Optimized One-Page Checkout can help. You can easily translate the checkout page with this tool. However, the process of doing it is a bit technical.
To render the text string, the {{lang}} helper pulls a JSON file from a set of files in the user’s browser. Each language has its dedicated .json lang file.
Now, to get the translation key, a JSON object has to be in the .json lang file. For example, if the preferred language is French, the JSON object should be appended to the fr.json file.
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The Store Design
Design is the key element of every eCommerce store. After all, every BigCommerce Agency wants its website checkout to be attractive. With BigCommerce, developers can do it using the store design tool.
The store design tool is a great way to manage every design element of the checkout in one place. These elements can be header images, fonts, and colors.
If you are a developer, you need to check for some fixed settings before you hard-code any CSS. This helps the eCommerce merchants to control their design in a better way. Moreover, it also keeps the choices of the merchants even if the themes update.
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Checkout Form Fields
Optimized One-Page Checkout can take BigCommerce Website Development to a new level with Checkout Form Fields. BigCommerce allows the developers to add new fields to the address form and reorder fields. You can add these in the form of text fields, date picker, drop-down, checkbox, and more.
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The key use of these fields is to collect the customer’s account number or verify a delivery address. As these details are visible in the order view section, developers can make customizations to store data essential for order records.
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Javascript
To make the checkout page more dynamic, you need to use Javascript, and the Optimized One-Page Checkout permits that. Developers of the BigCommerce development services can use the Script Manager to inject scripts on the checkout page.
The script needs to be injected programmatically. It is primarily needed if you want to run custom Javascript like generating a pop-up. This BigCommerce tool also has the accordion layout that loads the specific aspect dynamically when required. For example, if you want to show an offer pop-up, the accordion layout can help.
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Headless Checkout
BigCommerce is one of the good headless eCommerce platforms. Headless checkout is an innovative checkout built to offer more flexibility to the developers. The headless checkout has the frontend presentation layer decoupled from the backend. However, it still uses the application logic stored in the backend.
The decoupling of the backend from the frontend presentation layer enables the developers to make it as per their preference. It can be built as per the developer’s design needs and technology preferences.
Does BigCommerce Fulfill the Required Checkout Page Requirements?
BigCommerce fulfills all the requirements of a checkout page required by the Bigcommerce development company. Here is a list of those requirements!
- PCI compliance: If a website is PCI compliant, it meets the security requirements set by major credit card companies. The Optimized One-Page Checkout from BigCommerce is PCI compliant.
- Page speed: Page speed has a lot to do with customer experience. If the images, code, and third-party integrations make the page loading slow, your customer may not stay for long. Hence, the page speed should be faster.
- Payment options: As technology advances, people expect to see different payment options on eCommerce sites. Thankfully, Bigcommerce has it all, such as PayPal, Clover, Stripe, Amazon Payments, and Authorize.net.
- User experience: BigCommerce allows you to gather maximum information from the client. You need to make sure that the user feels comfortable while filling out the information rather than getting irritated.
Conclusion:
The Optimized One-Page Checkout is a boon for a BigCommerce web development agency. With its countless customization options and easy-to-implement process, any developer or Bigcommerce development agency can skyrocket its revenue numbers and customer base. The pros of the tool have a wide scope and are worth every effort.