Consumers are overwhelmingly shifting their shopping habits online, expanding the eCommerce industry to new horizons. Global e-retail sales surpassed the US$4.2 Trillion (According to Statista) mark in 2020, with worldwide retail sales growth at 25.1%.
It is inescapable for any business owner to take the eCommerce route to grow their business. But doing so means facing a lot of competition as well. Ecommerce SEO services are the solution to standing out from the competition.
They help highlight a seller’s USP in the marketplace for a fraction of the cost of other marketing methods. You get the benefits of higher brand visibility, which leads to repeated high traffic to your eCommerce page and website for essentially zero cost.
What Is SEO and SEO Strategy?
A business needs to have a website to be considered existent by consumers nowadays. 63% of consumers were found to use websites to engage with businesses as of 2017.
93% of online user experiences started with search engines, the most popular being Google. Its algorithms rank websites and pages according to certain criteria, including how relevant the information on a website/page is compared to the search query entered by the user.
Search Engine Optimization (SEO) is the collection of technologies and techniques that help websites rank high on the Search Engine Results Page (SERPs). A business must have in place a robust plan to go about it to succeed.
This plan, or strategy, determines the effectiveness of the SEO efforts, meaning good ROI. The SEO strategy is a part of the overall marketing strategy derived from the business’ objectives.
An example is eCommerce image editing services introducing the correct image for the correct product so that the search engine picks it up easily when responding to a search query. Such placement comes as a part of a good SEO strategy.
Why Is SEO Important For eCommerce?
An eCommerce business is directly dependent on the online traffic it can bring to its website and how many of those visitors turn into purchasers. If it is listed on an eCommerce marketplace like Amazon, its products should rank high both in general search engine result pages and on-site product searches to be noticed.
Both scenarios are prime candidates for the implementation of SEO practices. As inventories and sales figures increase, managing the website/seller page becomes difficult and tedious while its importance grows. The best solution is to outsource your eCommerce SEO services.
An expert eCommerce SEO company will handle all of your SEO requirements with aplomb. When outsourcing handles the practical details of the front end, you can focus on business strategy and other valuable business aspects, further helping to boost your brand image and growth.
What goes into eCommerce SEO?
Ecommerce SEO services comprise a host of actions covering all facets of a business’s digital face. They include:
Keyword Research
Keywords are the terms users enter in the search query. These words are what the search algorithms use to look for whatever it is the user wants. Thus, keywords are the primary factor determining the outcome of your SEO efforts.
Your eCommerce product description writing must use the right keywords to stand the most chance of getting noticed by the algorithms, and by extension, prospects. Focused keyword research is the way to achieve it.
Tools like Google Keyword Planner rank keywords based on their usage frequency, helping to determine their value. Using high valued ones as the primary increases the chances of getting noticed by the algorithms significantly. Even low-valued or long-tail keywords can increase traffic by 3%-5%.
Link Building
The other crucial SEO factor, link building, is known to increase traffic to a page, with the same being confirmed by Google’s Search Quality Senior Strategist Andrey Lipattsev in 2016. It still holds today.
A link to your website/product page present on another website, social media post, blog, etc., increases the chances of bringing visitors to it significantly. An Ahrefs study also showed that 91% of all pages never receive traffic from Google due to the lack of backlinks. If your site contains links to others that consider high value or authority, then your site’s authority also increases, pushing its ranking up.
Ecommerce SEO services work to place links to your product page and website in other digital media. Affiliate marketing is one of the most popular backlinking means where you and the third-party marketer both benefit. Links to your product pages could also include on your website for easy access.
Technical SEO
What a visitor sees as your website is its front end. It also has a backend consisting of many technical elements like the programming language, hosting, domain, etc. These technical aspects must also favor search algorithms to help rank the website high. Technical SEO takes care of it.
Inventory management, for instance, is needed to help order products on the site better. Ecommerce store maintenance services categorize and place your products in the background such that a search query can easily bring up the required product, improving sales and brand visibility.
Site Architecture
How well laid out, navigable, and appealing your website is decides its bounce rate and conversion rate. The site’s layout and content are the key factors that determine its user experience.
The on-site content must be top-notch, as content is known to drive traffic bigtime. Use eCommerce image editing services for product image accuracy and proper placement, including image alt tags. Keeping it trendy and brand-specific will pay huge rewards economically.
Localization
Google shows that local search has grown more than 200% recently, with terms like “near me” and “where to buy” frequently appearing in searches. It means marketing for the local market must be on-point to increase sales.
Local SEO performs for this particular reason. The content provided by eCommerce product description writing experts optimizes to fit local tastes and sentiments best. So that the whole business becomes more appealing to the local crowd.
It is very important to have physical stores, as footfall will depend squarely on locals finding your store during online searches.
Content Marketing and KPI Analysis
It is not enough to just create good content. It must be marketed as well. Good content marketing stretches the reach of the content beyond organic viewers. The popular means of promoting content are blogs/articles, seeing as 70% of people intend to learn about a brand rather than adverts.
Once that is complete, the site’s performance and content effectiveness need to measure. Monitoring key performance indicators (KPIs) like bounce rate, retention rate, conversion rate, organic search traffic to the site, etc. Analyzing the data will provide insight into what is working and what needs to improve.
Ecommerce SEO services make this aspect a priority as well for better site and business performance.
In Conclusion:
Whether for one’s eCommerce website or a seller page on a platform, eCommerce SEO is a certainty to increase traffic to pages and footfalls to local stores. Professional eCommerce SEO services can cover every requirement of your eCommerce business for a full-fledged customer experience.