The internet runs e-commerce. A place where individuals have access to any online store to browse, shop or even sell their products. However, before we go into eCommerce details, we have to understand what commerce is and how to do eCommerce web development.
Commerce is all about buying and selling goods. It has been around for years since there was a barter system, which was all about exchanging goods to using precious metals to using coins, and then paper money and plastic money.
Then, with the advent of the internet came eCommerce. This can be defined as the process of buying and selling goods and services using an electronic medium such as the internet. In eCommerce:
- Sale happens online
- You can potentially sell across the world.
- There is limited personal interaction.
- Delivery of goods and services might take some time.
- Available 24/7 and can be done day or night.
- Available to mobile and social media marketing networks.
How to do your eCommerce web development?
There are 5 major steps that you have to follow to do your eCommerce web development. Here are the steps you should follow to develop your website:
- Choosing a name for your website and getting your domain.
- Choose your eCommerce platform, which will suit your website.
- Plan the blueprint and develop your eCommerce platform.
- Choose your payment getaway, set the tax table and shipping process, build the marketing tools like email and social media.
- Finally, the last step. Testing and launching the eCommerce website.
Today, you can find many content management applications in the market to do your eCommerce web development on your own. However, before those platforms, people used to hire web developers for their job. Even though there are several applications available in the market, there are still reasons why you should hire a developer. It is time-saving, and it will help you with some technical bits. If you want to hire one, see this website to hire best web developer.
Ecommerce development makes it very convenient for customers to shop with just one click. Another advantage is that buyers can handle the websites through any smart device like their smartphone, laptop or tablet, etc. Also, the more attractive your website is, the more buyers will visit your website. With that said, here are some important things to keep in mind while developing an attractive eCommerce website.
Use Images and Videos
According to the search metrics, it is evident that the top-ranked pages in any eCommerce website search have roughly seven images. So, we know pictures keep users more engaged, and they also make concepts easier to grasp.
As most people come to your website, 80% of them will be scanning your content rather than reading it, and images and videos make everything easier. In addition, of course, the more your visitors understand the concept, the longer they will linger on your website and consume more of it.
Videos are even better; as you know, most people will watch a video about something rather than reading it. Moreover, since videos take some time to watch, visitors will spend more time on your website, sending signals to Google that people are coming to your site and finding exactly what they want.
Social Media Shares
Google does say that social media shares are not a direct ranking factor, but by people sharing your content, you will get more engagements and views, which Google will reward. So, it’s a bit indirect but useful.
The result of this will make your content in a higher visible spectrum. So make sure your content is of higher quality. It will automatically get views on your website. You want to make your content high in quality and easy for people to share it and who want to share it by including embedded shares on each page or post that you want to have shared.
Scannable Web Formatting
Around 70-80% of people coming to your site are only going to scan a page. They will not read it, so you need to format your web pages with that in mind. It makes the pager easier to digest and the concepts easier to grasp, which will make people stick around longer and consume more of your content, which makes it more likely that they are going to convert.
Google can see what the formatting is, and they reward sites that are formatted more for the web than if there was only a big wall of texts that nobody wants to read. More importantly, use headings and subheadings to break up the content.
Product Description and Ratings
Your eCommerce website needs its product to be well described with the right information. The benefit of this is the customers can see the products and get the descriptions hand to hand. The reviews make it more clear to the buyers what they want to buy. Moreover, if the products match the descriptions and the reviews are positive, people are likely to buy them because others gave their assurance in the review section.
Advantages and Disadvantages
Benefits of eCommerce websites:
- Loading time
- Easy to use
- Global reach
- Low in cost
Cons of eCommerce websites
- Shortage of customer service
- Delay of delivery
- Security issues
- Network hazards
Having an eCommerce website representing any business makes it convenient to buy anytime, anywhere across the world. One will get the product or services online with some clicks on mobile or pc while not the requirement to go to any store for the actual product.
The good part of an eCommerce website is that it provides merchandise comparison economically and more easily. These eCommerce platforms embody online marketplaces like Amazon and eBay, which merely need sign language for user accounts.
Another eCommerce platform model is SaaS, where store house owners will buy “rent” areas during a cloud-hosted service that doesn’t need in-house development or on-premises infrastructure. Also, different eCommerce platforms might be available in the shape of open supply platforms that require a hosting atmosphere (cloud or on-premises), complete manual implementation, and maintenance.