The web design at Eyeweb comes across many Hull businesses that are following some level of marketing plan yet do not have a website in place. Whatever the reason for this may be, it is safe to say that the absence of a website is a major problem.
Whether you are a sole trader, the CEO of a large company, or anything in between, your website is where potential customers discover your service offering and existing clients engage more heavily with your brand.
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Multiple benefits come with web design
Multiple benefits come with web design that caters to the needs of your target audience, which we have listed below:
Be seen around the clock
An online presence that is easy to find is crucial for any kind of business. No matter what time of day it is, a strong website allows people to find out more about what you do and how to hire your services. They can even do their research on a weekend whilst you are at home enjoying your Sunday dinner.
Encourage inquiries
Even if you do not have a website, you can still create a Google My Business profile. This allows people to find you in relevant search listings and on Google Maps, which means that you will not be invisible.
However, a website created by a professional web designer makes it significantly more likely that people will find you and get in touch, especially if it has a contact form that is easy to fill in.
Your competitors have websites
There is a very good chance that all of your competitors have websites, which puts them ahead of the game. If this somehow is not the case, you will gain a tremendous advantage over them if you have a website when they do not. Either way, it is time to get your business online with an optimized website that encourages the visitor to inquire.
Also, when you take into account that the Office for National Statistics found that 92% of adults in the UK are regular internet users, it becomes crystal clear that versatile web design is crucial for businesses of all shapes and sizes.
Build credibility and gain trust
Without a website, you cannot share customer testimonials, case studies, reviews, or any other form of feedback that demonstrates trust in your business. What’s more, any modern business worth its salt is expected to have a website as the bare minimum, so the lack of one will often put people off from choosing yours.
Save the customer time
Modern web design brings together all of the key information a visitor needs to make a decision. From what you do and who you work with, to the geographical area you operate in, your opening hours, and examples of your work, it should always be easy for potential customers to find out what they need to know.
Professional web design also makes the visitor more likely to get in touch with a genuine inquiry; rather than emailing a few questions only to then go cold on you. What better return on investment can you ask for than an increase in both the quantity and quality of leads?
Understand your customer base
Thanks to analytics tools, which the team here at Eyeweb can manage on your behalf; you have tons of valuable insight readily available. For instance, you can find out which pages are most popular and which need to be fine-tuned; helping to continuously improve your website and support your sales team.
Some data explains where your visitors are located and what they searched for before clicking your listing. For instance, if your business is in Hull or East Yorkshire; you will be able to see how large a ratio of your visitors is also based within your local area.
All of this data can be used to optimize your marketing strategy; resulting in more leads and inquiries with less effort and expenditure.
Create a content hub
You may have heard that content is king. That is because people love engaging with high-quality digital content that informs, educates, inspires, and entertains. Website content can include blogs, infographics, videos, and downloadable resources. All of which enables your visitors to connect with your brand.
In turn, this helps to build a rapport with an individual before you have even spoken to them; making the sales process much smoother. Moreover, yes, do not worry; Eyeweb can create all kinds of online content for you as part of a comprehensive SEO and digital marketing package.
Affordable web design for Hull businesses
Eyeweb specializes in web design for businesses right here in Hull and East Yorkshire; as well as those based all around the UK.
