Speeding Up Website

The measurement of the loading speed of content on your page is page speed. Some people confuse the site speed with the page speed. Google uses various factors to decide the ranking of a website. Among these factors, speeding up a website is one of the most important factors. For this reason, Google measures the time to the first byte of a website.

Due to the slower speed of your website, Google can’t crawl all the pages within its limited crawling budget. That’s why Google ignores this website to provide the highest ranking. Therefore, if you want to enhance the ranking of your website, you must pay attention to speed up the website. Here at News Engine, we will discuss different ways to improve conversion just by speeding up the website.

Enable Compression:

Sometimes, you have installed some lengthy files on your website. If these files are larger than 150 bytes, these files can decrease the speed of your website. If you want to improve conversion by speeding up the website, you should enable compression. For this reason, you can use Gzip. When you will use this software, you can easily compress the sizes of JavaScript, CSS, and HTML files.

Here, you should keep in mind that you should not use Gzip to compress image files. When you will use Gzip to compress image files, you will have to compromise on the quality of the images. If you want to retain the quality of images, you should compress image files by using some other software applications like Photoshop, etc.

Use a CDN for Speeding Up Website:

If your website is getting a decent amount of traffic, you can use CDN for speeding up the website. It provides a set of web servers that are distributed across various locations. These servers will provide quick access to the data based on their locations. If you will not use a CDN, it means that you have hosted content on a single server.

As a result, your website will receive all the requests on the single server hardware. It requires lots of time to process all the requests. If this server is physically far away from the users, it will increase the loading time of a website. On the other hand, a CDN will send these requests to the nearby servers. This thing will ensure the fast delivery of content to the users.

Move Website to a Better Host:

No doubt shared hosting, VPS and dedicated servers are three types of hosting. If you will select the best hosting, you can also improve conversion by speeding up the website. Website owners prefer to buy shared hosting. Its reason is that is easy to buy, install, and cheap too. When you will buy shared hosting, you will have to share CPU, disk space, and RAM with other users.

Sometimes, it may slow down your website. That’s why, if you want to improve conversion by speeding up the website, you should look for VPS or a dedicated server. Along with these options, you can also look for dedicated cloud resources from AWS and serverless architecture. These hosting options will provide unlimited and on-demand scalability to the users.

Optimize the Size of Images:

Recommended by a dissertation writing firm, to get the attention of the readers, you will have to upload eye-catching images. No doubt, these image files will enhance the engagement of the users. Anyhow, you will have to face the negative side of these images. These image files will slow down your website’s speed. To overcome this problem, you should compress these images. You can use various tools that can compress images without compromising on quality.

ImageOptim, Kraken, and JPEGmini are the best options for you. When you will follow this procedure, it may take some time. In the end, it will improve conversion by speeding up the website. You can also optimize image sizes by using HTML responsive images. It will adjust the sizes of the images based on the display properties of the users.

Reduce the Number of Plugins:

Nowadays, plugins have become the common components of websites. We use these plugins to add specific features to the websites. When you will add more plugins to your website, they require more resources to run your website. This thing will slow down the speed of your website. Moreover, it can also create some security issues. If you want to improve conversion by speeding up the website, you should check out all the plugins.

While checking these plugins, you should immediately delete unnecessary plugins. Now, you should run the performance tests. While running performance tests, if you will find some plugins that are slowing down the speed of your website, you should also delete these plugins. You should also avoid the plugins that require a lot of scripts and styles to load the data. Along with keeping the necessary plugins, you should also keep them up to date.

Use Website Caching:

Sometimes, lots of users may visit your website at the same time. As a result, the servers will work slowly because they require lots of time to deliver the web pages to the users. If you will use caching technique, you can easily resolve this problem. It will store the current version of your website and present this version to the users until you have updated your website. As a result, the web pages don’t need to render again and again.

Moreover, it doesn’t require sending data requests all the time. You can use different approaches for different website platforms. If you have developed a website on WordPress, you can use W3 Total Cache and W3 Super Cache for speeding up the website. In the cases of VPS or dedicated servers, you can easily set up cache under a general setting.


Nowadays, the users are in hurry and they expect to load the data in less than three seconds. If your website is taking too much time in loading the data, users will not stay on your website. They move to other websites because they have plenty of options. As a result, you may lose your website’s traffic as well as revenue.

Therefore, if you want to improve conversion by speeding up the website, you will have to follow some important tips. First, you should check and evaluate the current speed of your website. Secondly, you should prioritize the features that you want to optimize in your website. At last, you should start the optimization process by using speed-reducing aspects.

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