Close Menu
News EngineNews Engine
  • Business
    • News
    • Finance
    • Automobile
  • Technology
    • Gaming
    • Tips & Tricks
  • Digital Marketing
    • Social Media
    • Digital Currency
  • Education
  • Fashion
    • Lifestyle
  • Health And Fitness
    • Food
    • Travel
  • Entertainment
    • Sports
    • Movies
    • Music
  • General
    • Real Estate
    • Home Improvement
    • Featured
    • Hotel And Resort
    • Pet And Wildlife

Subscribe to Updates

Get the Latest Creative News from News Engine about Business, Technology and World Trends.

Don't Miss

Need Digital Marketing Services? Discover the Best Options!

January 29, 2024

Payroll Power: How Your Job Can Unlock Loan Advantages

January 25, 2024

What Are the Admission Requirements for an MBA Program in the UK?

January 23, 2024

Navigating Work Passes Singapore A Guide to Employment Authorization

January 19, 2024

Unlocking Opportunities: Navigating the Dynamic Landscape of Recruitment Agency Services in Singapore

January 2, 2024
Load More
Facebook X (Twitter) Instagram Pinterest LinkedIn RSS
  • About Us
  • Contact Us
  • Write For Us
  • Guest Post
  • Privacy Policy
  • Terms And Conditions
Facebook X (Twitter) LinkedIn Instagram Pinterest RSS
News EngineNews Engine
Write For Us
  • Business
    1. News
    2. Finance
    3. Automobile
    Featured
    Business

    Navigating Work Passes Singapore A Guide to Employment Authorization

    By News EngineJanuary 19, 20244 Mins Read
    Recent

    Navigating Work Passes Singapore A Guide to Employment Authorization

    January 19, 2024

    Unlocking Opportunities: Navigating the Dynamic Landscape of Recruitment Agency Services in Singapore

    January 2, 2024

    Unlocking Success: Key Performance Indicators for Startup Success

    November 10, 2023
  • Technology
    1. Gaming
    2. Tips & Tricks
    Featured
    Technology

    Advanced SEO Can Revitalize Your Lead Generation Strategy

    By News EngineAugust 31, 20234 Mins Read
    Recent

    Advanced SEO Can Revitalize Your Lead Generation Strategy

    August 31, 2023

    Instagram Story Viewer: Everything you need to know

    June 7, 2023

    What is the Difference Between React And React Native?

    November 18, 2022
  • Digital Marketing
    1. Social Media
    2. Digital Currency
    Featured
    Digital Marketing

    Need Digital Marketing Services? Discover the Best Options!

    By News EngineJanuary 29, 20248 Mins Read
    Recent

    Need Digital Marketing Services? Discover the Best Options!

    January 29, 2024

    How to Price PPC Services: Step-by-Step Guide

    November 18, 2022

    eCommerce PPC: A Beginner’s Guide To Start

    November 8, 2022
  • Education
    Featured
    Education

    What Are the Admission Requirements for an MBA Program in the UK?

    By News EngineJanuary 23, 20247 Mins Read
    Recent

    What Are the Admission Requirements for an MBA Program in the UK?

    January 23, 2024

    If You’re Thinking About Studying MBBS in Uzbekistan, Read This First

    July 13, 2023

    Why do we Call Math as the Cornerstone to a Good Education?

    June 6, 2023
  • Fashion
    1. Lifestyle
    Featured
    Fashion

    Check Out Our Guide To The Latest Designs of Gold Mangalsutra With Prices

    By News EngineSeptember 12, 20234 Mins Read
    Recent

    Check Out Our Guide To The Latest Designs of Gold Mangalsutra With Prices

    September 12, 2023

    How Do You Edit a Picture of Jewelry?

    October 21, 2022

    Summer Fashion: All You Need to Know About Leopard Prints for Summer 2022

    September 26, 2022
  • Health And Fitness
    1. Food
    2. Travel
    Featured
    Health And Fitness

    A Comprehensive Exploration of the Diverse Landscape of ABA Therapy in Hong Kong.

    By News EngineDecember 3, 20233 Mins Read
    Recent

    A Comprehensive Exploration of the Diverse Landscape of ABA Therapy in Hong Kong.

    December 3, 2023

    A Personal Journey: ABA Therapy Success Stories in Hong Kong

    December 2, 2023

    Say Goodbye to All the Gynecology Conditions

    August 22, 2022
  • Entertainment
    1. Sports
    2. Movies
    3. Music
    Featured
    Entertainment

    Erome: Features, Uses, Benefits, Pros & Cons, and Account Signup Guide

    By AdminMay 4, 20236 Mins Read
    Recent

    Erome: Features, Uses, Benefits, Pros & Cons, and Account Signup Guide

    May 4, 2023

    How to Get Tickets For Your Favorite Team: Things You Need to Know

    August 10, 2022

    IFVOD TV: Complete Details With Features, Reviews & Uses

    August 2, 2022
  • General
    1. Real Estate
    2. Home Improvement
    3. Featured
    4. Hotel And Resort
    5. Pet And Wildlife
    Featured
    General

    Petrolheadonism Live 2023: Elevating “Supercar Service” to New Heights

    By News EngineJuly 24, 20233 Mins Read
    Recent

    Petrolheadonism Live 2023: Elevating “Supercar Service” to New Heights

    July 24, 2023

    Tips to Find Out the Best CV Creator

    April 5, 2023

    Eureka Typhon Chair: Is it The Right Fit For You as a Gamer?

    December 7, 2022
News EngineNews Engine
Home»Digital Marketing»SERPs: How Important is it for SEO?
Digital Marketing

SERPs: How Important is it for SEO?

By News EngineJuly 27, 2022No Comments9 Mins Read
Facebook Twitter Pinterest LinkedIn Tumblr Email Reddit WhatsApp
SERPS
Share
Facebook Twitter LinkedIn Pinterest Tumblr Reddit

Today, Search Engine Optimization (SEO) plays a crucial role in creating a website or blogs to generate more traffic. However, making your site stand out from millions of pages on the web can be a difficult task since you need to process several factors to get a higher search engine ranking.

For instance, SERPs play a crucial role in gaining more traffic from Google users. Many SEO agencies like Novus Digital use several white hat techniques to make sure they take advantage of SERPs. But, you probably have no clue about the term or how you can use it to improve SEO results.

In this article, we will explain everything you need to know about SERPs and why they matter for Search Engine Optimization.

Table of Content

Toggle
  • What are SERPs?
  • Types of Results in SERPs:
    • Organic Results in SERPs
    • Paid Results in SERPs
  • What are SERP features?
    • 1) Featured Snippets
    • 2) People Also Ask
    • 3) Top Stories
    • 4) Knowledge Panel
    • 5) Knowledge Card
    • 6) Image Pack
    • 7) Videos
    • 8) Local Pack
    • 9) Site Links
    • 10) Shopping Results
  • Why is SERPs Important for SEO?
    • Increase in click-through rate
    • Creating More Brand Awareness with Identifiable URLs
    • Promote Your Business with Google My Business
      • The Final Verdict:

What are SERPs?

SERPs or Search Engine Result Pages are web pages presented to users trying to find something online using a search engine like Google. In other words, the users search for a term or a phrase, and the engine provides them with a SERP.

Every SERP has its features and stands out from the others, even when the user searches the same keyword or term in different search engines. It’s because a search engine customizes a user’s experience based on their location, browsing history, and several other settings.

The appearance of a SERP keeps changing because of tests conducted by search engines in an attempt to offer users a better experience. That’s why SERPs differ in appearance today compared to a few years or weeks back.

Types of Results in SERPs:

A SERP shows two variations of results, organic and paid. Both significantly increase traffic to websites, meaning a good SEO strategy should consider both.

Organic Results in SERPs

Organic results are listings on the SERP that appear because of high relevance on the topic, better quality, more authority, etc. These results earn their place on the SERP by using SEO strategies.

Google has several ranking factors, which consistently change to ensure a better user experience. Regardless, search engines hold around ten spots on the SERP’s first page.

The primary objective of any SEO strategy is to ensure its website gets and maintains its position on the first SERP and avoids falling to other pages with a lower reach.

Some SERPs will display more organic results than other pages because of the different intent of searches. They fall into three categories: navigational, transactional, and informational queries.

  • Navigational queries: Queries when someone looks for a particular website but doesn’t want to type the site’s URL
  • Transactional queries: Searches or queries when the user wants to buy something like a specific product or item
  • Informational queries: Queries where a searcher would like to gain information or facts about a topic

Paid Results in SERPs

Websites need to give a fee for paid search results to appear on a search engine. They are shown in different forms and cater to the advertiser’s needs. Typically, they follow the same setup as organic results, with little distinctions like the green ad box on Google.

Paid search results fall into two routine categories of the internet structure: pay-per-click (PPC) and cost-per-mile (CPM).

  • PPC: Paid when searchers click on ads
  • CPM: Paid every time the website receives one thousand impressions

However, search engines like Google continue to add SERP features that take up space on the top page instead of organic or paid results.

What are SERP features?

A SERP feature is any section on a search engine page that isn’t an organic search result. Search engine providers like Google add these features to provide a more convenient experience for searchers by displaying more detailed and relevant information.

1) Featured Snippets

Featured Snippets showcase a piece of content from one of the top-ranking websites, made to answer queries in a short and precise form. More than 99% of featured snippets are taken from pages in the top ten search results.

Therefore, to get a website’s information featured as a snippet, it must be on the top page of the SERPs.

2) People Also Ask

The “People Also Ask” section shows systematically generated questions that Google thinks are related to a user’s search. Clicking any question will reveal brief answers in a format similar to Featured Snippets.

3) Top Stories

This SERP section features trending stories and news related to a search query. Google will add a thumbnail, publisher name, and release date for each article. They often appear on the top of the SERP and only show articles from websites approved by Google News.

4) Knowledge Panel

A knowledge panel is a box showing facts about a search location, a business pulled out from Google Maps, or a My Business listing. It’s typically shown for queries about a business, brand, or organization.

A knowledge panel consists of images, social media links, and other related searches. It appears on the right side of the page on desktops or top of the search results on mobile.

5) Knowledge Card

A knowledge card is an area displayed on the top of the SERP giving information or application related to the searched topic. Search engines like Google display these cards by gathering facts from over 2 billion data points.

However, knowledge cards feature data pulled from Google-owned and verified third-party sources, meaning it’s difficult to rank for these spots.

6) Image Pack

This SERP feature functions on any search queries that directly relates to images or would have a better explanation from visual results. But, whenever a searcher clicks on the image, they are taken to the images section of Google, not to the website where it originates.

Search engines like Google use a different system to rank images. Therefore creators should follow these rules to rank their pictures better on the SERP:

  • Give proper image captions and alt text
  • A readable and informative page URL
  • Posting images of high-quality and resolution
  • An engaging title for the page
  • Relevant tags and file names

7) Videos

Video results are organic results that feature a video link and thumbnail on the top of the SERP page. Popular search engines like Google also show the upload date, duration, and the uploader name of the video in the section.

Websites need to embed videos in their pages to become eligible to appear on the SERP video results.

8) Local Pack

Local Pack appears when someone enters a location or when Google learns that the searched item is available nearby. It’s displayed as a map with pins showing nearby business and brand locations related to the search term. Under the map, Google gives the names, contacts, and ratings for the pinned areas.

9) Site Links

Site Links are links to different pages on a particular website, helping users find relevant contact quicker. Search engines like Google pick out these links from the website. Hence, a site must have precise and clear headings, like “About Us” or “Contact”.

The more links a website gets in the search engine, the easier it becomes for the search to navigate through the website.

10) Shopping Results

This SERP feature appears during any transactional queries and shows products from paid advertisers. These results are presented on the top of the page or the right side of the search engine. However, the products featured are limited to eight for every keyword, meaning the section can get competitive.

Therefore, a website must present high-quality images, the best item for the query, proper pricing, and bid a high amount to display their brand in the shopping results.

Why is SERPs Important for SEO?

SERPs are important because it shows how a website will appear on Google’s first page. It’s also where a page will compete against other websites for the top spot. So users must develop well-planned SEO strategies to reach the first SERP.

Here are some factors showing the importance of SERPs in an SEO strategy:

  • Increase in click-through rate

Taking a look at every aspect of SERP is necessary to increase the chances of users clicking on your link over thousands of other results. Good practices include giving an informative title and Meta description that searchers can read while scrolling down the SERP.

A great title and Meta description will increase the likelihood of searchers clicking on your link, bringing more website traffic, which will boost their rankings.

  • Creating More Brand Awareness with Identifiable URLs

You can boost your brand awareness and increase traffic by making your pages stand out with identifiable or readable URLs. To explain further, computer-generated URLs are filled with a string of random numbers, letters, and symbols, making them indistinguishable from other websites.

Therefore, instead of opting for something like “Novus.digital/section213/2io)ud0-0ufg”, use a simple and instructive URL like “https://novus.digital/2022/05/20/easy-effective-seo-techniques/”. Domain names and URLs with readable text make a page look more attractive and help in boosting an SEO campaign.

  • Promote Your Business with Google My Business

Since Google tends to recommend local businesses from navigational search intent, it’s recommended for local businesses to register for a Google Business Profile. It helps create potential to gain foot traffic and promote a physical business.

Having a Google Business Profile can help searchers find the address, phone number, and other details. It also offers the opportunity for a business to establish its place on SERPs and increase brand awareness and sales.

The Final Verdict:

Understanding SERP is important to plan out site content and design. Websites need to adapt to the ever-changing Google policies to be highly ranked in the search engine.

Therefore, writers and website owners use various SEO tactics to improve their website performance and get featured on the first SERP. Anyone that needs any help regarding SERP and SEO planning can contact Novus Digital for more information.

Google SERPs Guide to SERPS Types of Results in SERPs What are SERP features What are SERPs Why is SERPs Important for SEO
Share. Facebook Twitter Pinterest LinkedIn Tumblr Email Reddit
Previous ArticleTips to Grow Your Facebook Likes And Reach Higher Levels of Success
Next Article Steps To Take if Your Hearing is Getting Worse

Related Posts

Need Digital Marketing Services? Discover the Best Options!

Digital Marketing

How to Price PPC Services: Step-by-Step Guide

Digital Marketing

eCommerce PPC: A Beginner’s Guide To Start

Digital Marketing

Comments are closed.

Advertise With Us

advertise here

Featured Posts

Need Digital Marketing Services? Discover the Best Options!

January 29, 2024

Payroll Power: How Your Job Can Unlock Loan Advantages

January 25, 2024

What Are the Admission Requirements for an MBA Program in the UK?

January 23, 2024

Navigating Work Passes Singapore A Guide to Employment Authorization

January 19, 2024

Unlocking Opportunities: Navigating the Dynamic Landscape of Recruitment Agency Services in Singapore

January 2, 2024
Follow Us
  • Facebook
  • Twitter
  • Pinterest
  • Instagram
  • LinkedIn
On Trending
Digital Marketing

Need Digital Marketing Services? Discover the Best Options!

By News EngineJanuary 29, 20248 Mins Read

Digital marketing has become a crucial aspect of any successful business strategy in today’s digital…

Payroll Power: How Your Job Can Unlock Loan Advantages

January 25, 2024

What Are the Admission Requirements for an MBA Program in the UK?

January 23, 2024

Navigating Work Passes Singapore A Guide to Employment Authorization

January 19, 2024

Unlocking Opportunities: Navigating the Dynamic Landscape of Recruitment Agency Services in Singapore

January 2, 2024

Subscribe to Updates

Get the Latest Creative News from News Engine about Business, Technology and World Trends.

About Us:
About Us:

Our information services are about updates and include everything from all thoughts about daily life to beginning global findings. We are accepting new partners right now.

Email Us: newsenginenet@gmail.com

Facebook X (Twitter) Instagram Pinterest LinkedIn
Subscribe to Updates

Get the Latest Creative News from News Engine about Business, Technology and Latest Trends Around The World.

Important Links
  • Homepage
  • About Us
  • Contact Us
  • Write For Us
  • Privacy Policy
  • Terms And Conditions
  • Guest Post
Copyright © 2021-24. Designed by News Engine.
  • About Us
  • Contact Us
  • Write For Us
  • Guest Post
  • Privacy Policy
  • Terms And Conditions

Type above and press Enter to search. Press Esc to cancel.

Go to mobile version