The online marketplace is flooded with hot hatches, and everyone is busy pushing their website up the ranking ladder. Organizations are implementing aggressive strategies to see their websites on the front page of search engine results pages (SERPs). Websites operating smooth and swift are likely to get a better ranking than those with slow loading speed and server down issues. Why not make your website SEO-friendly and swift by taking the required steps to improve your website SEO score?
The essential thing is to pay attention to your web hosting factors. This article will uncover how web hosting can affect your SEO score. Read on to learn more!
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Hosting Factors Affecting SEO Score:
If you want your website to grab a better ranking on SERPs, you need to host it on an efficient hosting server. Does web hosting affect the SEO score of a website? The question has been revolving around for a long, and the answer is a BIG YES! Following are the main factors that will answer this question comprehensively. Let us go through them quickly!
Slow website speed:
Do you know that page loading is so loathed that Google factor it into your SEO score? It is shocking to know, but it is true! Websites that load slowly will experience a negative effect compared to those that load faster and experience a boost in the ranking. Moreover, slow loading sites are penalized by major search engines, adversely affecting their SEO score.
Choosing a host who can provide your visitors with a speedy experience is essential. It would help if you opted for a hosting plan that best suits your budget and corporate needs. Are you looking for top-notch hosting services? Consider buying hosting plans from reliable web hosting Dubai companies!
Website downtime:
How do you know if your website is not doing well on any front of the ranking? It would be best if you observed your server downtime. Websites frequently experiencing downtime are less likely to get online traffic since the experience is not user-friendly. The only thing that is worse than a slow website speed is the server downtime. The downtime will not allow your site to load at all.
Website downtime is a major issue that is always traced back to your web host. Your website SEO score will ultimately drop if your site is offline and experience a significant bounce-back rate. A continuous downtime may result in your website delisting from Google search results altogether.
Incorrect TLD:
Another technical factor that most website owners overlook or are unaware of is opting for an inaccurate TLD (Top-level Domain). People always assume you are using the example.com domain when searching for your website. You will get lesser visibility chances if your website address ends in domains like example.net or example.co.
If your website name is pre-occupied in the example.com domain, you must ask your host to give you a short, memorable name. Too obscure a domain name will reduce your ranking chances on SERPs, which may lead to a lower SEO score.
Database connection failure:
Have you ever seen a warning message of “Internal server error” or “Database connection failed?” It is because your server is experiencing a sudden traffic surge at times, and your host fails to manage it. Your SEO score may not be affected as much as you think, but it can push your bounce rate up.
There are short-term solutions available for solving this problem, like creating a cached copy of your site. You can create in WordPress using a free plugin called WP super cache. However, in the long run, you need to upgrade your hosting plan. It would be best to buy managed hosting plans from reliable web hosting Dubai companies.
Server location:
Your server location highly defines your website speed. The best thing you should do is opt for a server closer to your visitors’ location. Doing so will reduce the latency, boosting your website speed in return. It will take less time for the data to travel if the distance between the visitors and the server is short.
Major search engines like Google now prefer to display results based on localities. If your visitors belong to a particular area, you need to choose your web host in that area for better SEO results. For international businesses, choosing a web hosting company with geographically distributed servers is a better option. No matter where your visitors are, you will always stay on top of the ranking list.
Upgrade your website to a better hosting plan today!
Your website might be hosted on an excellent hosting platform, but time is changing, and so are business needs. You can’t afford to settle for average. Hence, it would be best to join hands with reliable hosting companies and upgrade to a better hosting plan.
