The key to a successful marketing plan is to have a solid social media strategy. During the pandemic, time spent by people online increased exponentially due to closed doors. Innovative companies took the opportunity to leverage trustworthy social commerce on platforms such as Instagram and TikTok.
Nowadays, you can conveniently shop online as brands have made Instagram and TikTok very retail-centric. Companies take advantage of in-app purchases from Instagram and the feature to share shopping links to earn commissions from sales on TikTok.
Instagram & TikTok for Your Business
Instagram and TikTok have allowed their companies to create a visual outlook making promotions easy for social media marketing. It would be best to build your brand efficiently on Instagram by developing an engaged community of followers. With the help of an engaged following, your business can drive more sales instantly on Instagram.
Additionally, companies opt to buy TikTok shares to enhance brand awareness on TikTok. Instagram and TikTok can promote products visually with short-form videos, which are great for business. Develop flawless social commerce for your business using Instagram and TikTok using the seven tips mentioned below.
Instagram and TikTok allow brands to convey messages to their audiences using video formats. Videos are the best way to engage your audience creatively with your brand. Marketing through videos has grown as it simplifies the uses of the product by demonstrating them in videos.
Audiences nowadays consume a wide range of content through short video formats, which are captivating. Innovatively showcase your product and increase the chances of your video going viral on these platforms. Finally, your products can reach all your target audience globally by uploading videos on Instagram and TikTok.
Engage with your audience authentically by going live on both Instagram and TikTok. You can not only clear doubts about your product in the market but also increase the credibility of your business. Invite influencers representing your brand to join your life and increase your brand’s visibility.
Live video stories are boosted naturally by placing them before the usual story post on Instagram. Marketers take advantage of paymetoo to widen the reach of their live streaming. Moreover, interact and develop a genuine connection with your audience by going live every once in a while.
Target your audiences using age, location, gender, and occupational demographics. Use target ads rather than opting for traditional advertising and reach your potential customers quickly.
For instance, target your ads to new mothers for promoting baby products or show special discounts on books for a bookworm. People often like to be presented with what they want without searching. Therefore, companies use the target ads to offer their products to customers in dire need.
Influencer And Content Creators
Companies team up with influencers and content creators usually for:
- Reaching the brand to a larger audience
- To increase the credibility of their brand with someone trusted; and
- Stay ahead of the competition in the industry.
Of course, you’ll have to find out an influencer from Instagram or TikTok whose audience aligns with your brand ideas. Your brand can grow and boost sales instantly with a suitable influencer by your side. Collaborate with many influencers or at least one, depending on the size of your business.
User Generated Content
Marketing through user-generated content is the best way to provide social proof to your brand. User-generated content means content generated by customers and users one another.
Marketers have noticed that a brand’s credibility increase when people share their experiences and reviews with other people. In addition, UGC is a cost-effective method that drives more sales than sponsored posts. So please hop on to user-generated content and boost your brand sales instantly.
Branded Hashtag Challenges
Hashtags are one way new audiences can discover your brands from the search bar. Companies can organize hashtag campaign challenges inviting influencers and even celebrities to participate in them. You might be aware of the hashtag challenge of Coca-Cola that was effective in bringing brand awareness.
Some marketers choose Paymetoo to take their challenge to potential participants. Start with a catchy hashtag that denotes your brand and create a challenge for your audiences.
Invite top influencers to participate in the challenge and ask them to mention the hashtag without fail. Hashtag challenges boost the sales generated by creating awareness about your brand to new audiences.
Announce competitions for your audiences and keep them engaged with your brand at all times. Bring in more potential audience by announcing giveaways and gifts for competition winners. Brands drive traffic to their account with the tags, likes, comments, shares, and follows gained from the competition.
You not only create competition but also create an atmosphere for your audiences to communicate the brand. Many brands conduct competitions for giveaways to increase their account visibility.
Building a social commerce platform for promoting your business is necessary in today’s world. You might have come across how to use Instagram and TikTok for their retail-centric nature.
With younger audiences investing their time on social media, marketing your brand on Instagram as well as TikTok are cost-effective methods.