As technology is booming and businesses are going virtual, the event industries are leaving no stone unturned in curating innovative and creative strategies to generate more profits for the companies with minimal usage of resources. Imagine a world where you get an opportunity to create leads without setting up a physical trade fair. You need not spend on the venue, need not travel, and at last, get good results enough to drive business revenue. With a virtual trade fair, this is possible.
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What is a virtual trade fair?
A virtual trade fair is designed with an immersive 3D environment and integrated with digital tools to allow the exhibitors to display their booths graphically to grab the attention of the virtual audience attending from anywhere at their comfort.
Virtual trade fairs are gaining popularity for their number of advantages- amplified audience reach, low-cost setup, and ability to measure ROI metrics.
How to host a virtual trade fair?
Do you want to host a trade fair? Let’s have a closer look and understand how you can host a successful virtual trade fair.
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Determine your goal from the start
Before moving ahead with the planning for the event, the first step is to determine the goal of your event. Why do you want to host it, and what do you expect from it? You should have clear goals and thoughts to move in the right direction.
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Choose a suitable virtual trade fair platform.
Numerous virtual event platforms offer different features to suit the requirements of event organizers. Before choosing a suitable virtual trade fair platform, you need to determine the platform’s features to host the event successfully.
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The virtual event platform must provide the customized branding and boost networking to engage the audience. The efficient platform can include live polls, Q & A sessions, gamification, B2B scheduler, and business card exchange to host a successful virtual trade fair. Choose Dreamcast for your next virtual trade fair. Book a free demo now!
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Marvelous 3D Designs to fascinate the audience
Configure a visually appealing environment and enable the audience to walk through by teleportation feature. At the entrance, place the help desk and tech desk to assist the attendees via live chat.
You can also include the Networking lounge where people can get engaged and have virtual interaction with the other attendees. The auditorium can be set up where exhibitors can Livestream their sessions.
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Dynamic booth branding
Enable the exhibitors to showcase their booths configured with dynamic banners, videos, images, and GIFs running in the background. Attendees can visit the booth and find out more info about their company. The exhibitors’ team stays online to interact with the audience.
The exhibitors can perform the following functions at virtual booths:
- Product demonstration
- Video conferencing with the attendees
- Live chat
- B2B meeting scheduler to allow the attendees to fix a meeting
- Allow resource sharing with the attendees to view and download their videos, images, FAQs, and relevant documents.
- Enable the attendees to buy the product and pay online
In this way, exhibitors can brand their booths and promote them in countless ways without putting so much effort.
B2B Meeting Scheduler
B2B Meeting Scheduler is an excellent option for the attendees to fix their meeting with the exhibitors by choosing the time slot at their convenience when the selected date and time suits both parties, an appointment is scheduled via audio/video functionality.
Promote the Virtual trade fair on social media
To reach a wider audience, you need to promote your event like Crazy! Create a stunning landing page that showcases the virtual trade fair details and register for the same. Leverage this on every social media platform like Facebook, Instagram, Linked In, Twitter, etc.
Create a hashtag for your event and use it everywhere while making posts. Urge the exhibitors to use this hashtag during the promotion.
Another way to promote is email marketing. Send compelling and exciting invitation emails to your email subscribers such that they sign in as soon as they read the email.
Engagement Tools for virtual interaction
Enable the audience to have virtual interaction with the exhibitors via live chat, audio calls, and video conferencing. These engagement tools help the virtual attendees to gain real-time experience.
At the same time, they avoid standing in the queue around the booth to get the query resolved like at the physical events. Through 1:1 chat, attendees get personal assistance. Also, the exhibitors have opportunities to convert the leads into potential customers.
Gamification to engage the audience
Gamify your virtual trade fair to engage the audience and increase their stay time at the events. Introduce the leaderboard feature and include scores of the games played on the platform. Offer virtual prizes or coupons to the top 5 scorers for more engagements.
Data Analytics and Reporting
The advantage of hosting a virtual event is that you can get data analytics from your tech partner to evaluate the success of an event that is not possible at physical events.
The data analytics comprises the number of attendees, number of chat messages exchanged, number of audio/video calls, number of meetings scheduled through B2B meeting scheduler, number of documents downloaded, etc.
This report is generated for the event organizer. There is another report for the exhibitors to determine how the audience engaged at every booth.
These Data include the number of attendees who visited the booth, the number of videos viewed, the number of files downloaded, the number of meetings scheduled, etc. The reporting helps you to measure ROI metrics and to work on further improvement if required.
Conclusion
The virtual trade fair is a great idea to promote all the exhibitors on a single platform and reach an audience globally. They enable the exhibitors to avail tremendous opportunities to generate potential leads, create brand awareness, maximize profits and drive business growth.
In this article, we discussed how to host a virtual trade fair successfully with bold strategies. Get in touch with Dreamcast to host your virtual trade fair and book a demo now!
