Many website monitoring tools are available on the internet, but the Google Search Console is one the best Google tools to track website performance. The main task of any webmaster, regardless of how complex responsibilities he performs for the website, is its monitoring.
In general, website monitoring is a complex set of diagnostic measures. The webmaster uses various tools to check the website for availability, stability, page loading speed, etc. Let’s read this informative article to know more about website monitoring tools.
According to the diagnostic results, everything should work as well as possible. Moreover, the webmaster spends a huge amount of effort and time on monitoring websites. Therefore, if a webmaster needs to monitor several websites simultaneously, it often becomes a challenging task.
Multi Website Monitoring Useful Tools
It is difficult to tackle even a basic set of website monitoring tools on your own. If there are many websites, even a seasoned and highly skilled webmaster might have some serious problems with monitoring and fixing problems, especially time-related problems.
Simply think about the situation when you are monitoring a website. Try to think about how hard and complicated it is. Moreover, don’t forget to think about all needed website monitoring procedures.
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Then multiply all efforts, thinking about the situation when you need to monitor, for example, four or five websites. Therefore, a webmaster working with multiple websites is forced to look for ways to make their task easier. Moreover, the easiest way to make it easier to monitor multiple websites simultaneously is to use automated tools.
Google Search Console for monitoring websites
As it should be obvious to everyone, the Google Search Console (pre-2015 webmaster tools) is a useful online webmaster toolkit. It includes many valuable services to show the webmaster or website owner how the website or websites work. But primarily allows users to see how a web page is ranked in search engines, how content is loaded, and how it performs across different platforms.
This tool is especially useful for website promotion and search engine optimization. After all, this service was designed for it. Moreover, given all the capabilities of this service, using Google Search Console is beneficial not only for website promotion.
Despite the not too advanced toolkit, a webmaster can easily use this service to track problems that arise on the site. It will also help to identify possible issues if any. However, this service has some problems.
Most importantly, identify issues on websites not directly related to Google. Moreover, it cannot directly affect the search results. In such cases, it works slowly and no webmaster can accept slow-running validations and tests.
Advanced website monitoring tools
Without a well-functioning and properly configured system for monitoring websites, even an experienced webmaster may not be able to cope with round-the-clock monitoring. At the same time, large companies often install a separate server for full-fledged website monitoring.
However, there is a smart solution for this. Advanced services like HostTracker, which has established itself as a reliable assistant, do an excellent job of this task.
Using the HostTracker service, you can regularly check your websites at the most convenient and practical monitoring interval. Moreover, this service uses more than 150 access points distributed worldwide to check availability from different countries. This way, you can find out when the website has stopped working and why.
Moreover, with the help of this service, the webmaster can track the occurrence of the problem and find out about it promptly because its instant notification system will point you to the source of the issues. Its systematic collection of statistics will help you localize that source even more effectively. At the same time, the service maximally excludes false signs of problems.
How to choose a reliable monitoring service?
Overall, if you are looking for a reliable service for complete daily website monitoring. In that case, you should consider using HostTracker as your primary tool, especially if you don’t have special checks or tests designed for specific purposes. You will not find them in universal tool kits anyway. You can adapt this monitoring platform for almost any task. Easy to learn and easy to learn.
In terms of payment methods, this service uses subscription plans. They are not too expensive, but you will have to pay for each service package. Nevertheless, for those who use this service for the first time, there is a significant plus. It has a virtually unlimited 30-day trial period to check everything for itself.
Website monitoring tools to control Google Ads
Contextual advertising is one of the main expenses of almost any company with its own website on the Internet. Contextual advertising is displayed in search engines, on various websites, mobile applications, and other resources. And it is precisely to place your company information or a link to your website at the top of the list that companies often spend a lot of money on. The top-notch context ads service is Google Ads.
Moreover, the website to which the link leads is still displayed in contextual advertising but is inaccessible. In such situations, users make “empty clicks” and do not leave the ad unit anywhere. As a result, the website owner and company lose not only the money they paid to sign up for Google Ads. Also, websites will lose potential customers, as users are less likely to revisit empty or broken websites.
To avoid this, the webmaster needs to monitor the stability and availability of the website constantly. Moreover, it is important to respond as quickly as possible to any problems that arise. In addition, the Google Adwords monitoring system available on HostTracker is a great helper in this regard. Setting up this service is pretty simple.
Typically, the webmaster will need to provide the account information for the company associated with the PPC service and confirm access to the Google Ads account. As a result, webmasters will have an automated tool for monitoring and controlling contextual advertising.
Moreover, this tool will automatically determine the website status and pause the Google Ads campaign via the API in case of problems in its operation. When the website is up and running again, the service automatically restores the performance of the contextual advertising service.