Keeping a close eye on what works and dropping the useless content is the key to streamlining the sales process. In simple words, a sales content audit is the most effective strategy to provide your sales reps with the latest and related information at every stage of the sales cycle.
It brings multiple benefits to the sales department and also to the entire organization. However, it’s quite tough and time-consuming to run a sales content audit without using some digital tools like Content Camel or any other that can deliver what they promise.
What is a Sales Content Audit?
It’s simply a series of steps to analyze each piece of your sales content, find out the errors, and broken links, fix the errors, and remove useless or irrelevant content. It helps to equip the sales team with the latest and most accurate information about the products or services and empowers them to engage the visitors at each stage of the sales cycle.
How to Perform Content Audit?
Sales content audit is not a simple task. Rather, it requires a lot of hard work, attention, and time. To provide you assistance in running an effective sales content audit, we are giving here a complete guide from goals orientation to tracking the progress
Goals orientation, determination, and preservation are the keys to success. Therefore, before jumping into the content, make sure to determine the goals and data matrices of performing the audit. It will help you to set a better strategy.
The main objectives of sales content audit mostly involved higher SEO ranking, more traffic, improved engagement, more leads, and rising sales growth. Keeping all these points in mind, you can focus on where what, and how the content can help you to achieve the goals.
The next thing is to define the content matrices for analyzing the need and areas of the content audit. Content matrices provide the data of customers’ interest, engagement, liking or disliking, comments, reviews, and duration of engagement with the content.
Map Out the Requirements of Your Sales Team
Before running for the audit, it’s essential to sketch the needs of your sales team. You can observe or directly ask them a few questions, including access to content, flaws, errors, and missing or irrelevant information in the content. It will help you to organize the content more effectively, eliminate errors and repair the broken links.
One of the hectic tasks of performing a sales content audit is to go through all types of content present in your content library. And differentiating what pieces of content are working for you and what is not in the form of a list. This step leads to the successful auditing of the content by providing the information about
- The areas with missing pages
- Repetition or copied content
- The content that needs to b removed
- Additional material
Though it takes a lot of time, the use of various digital tools can help you to minimize the burden.
Get URLs And Organize Your Content
Before heading towards the final step, there is an important task to perform. The collection of all the URLs of your content, including the links to articles, blogs, images, videos, audio, and GIFs. The final step in performing a content audit is to organize your data in content customization tools or over spreadsheets.
There are several ways to organize the data. You can make columns for different types of data, including images, audio, video, and blogs. And provide the sales team with access to all types of content.
Track the Progress
The job is not done yet. To keep your content updated and improve sales growth, it’s crucial to anal the effectiveness of the content audit. It will help you to find out whether your sales content strategy is helping the sales team to meet the goals or not. And also enable you to mark the areas of sales content that need more improvement according to changing trends in marketing.
In a Nutshell:
Sales content audit plays a crucial role in streamlining the sales process and releasing stress on the sales team. Increase conversion rates, and help the sales reps to engage the buyers deeply with each step of the sales cycle. However, it’s important to do the entire process perfectly.
Considering the above-mentioned strategy and the use of appropriate tools. Like Content Camel can help you to achieve this milestone and continue your journey to success.