The best thing about digital marketing is that the process is trackable. We will talk here about Google Analytics KPIs or GA KPIs. Unlike traditional marketing methods, quantifiable numbers and data. That guides you in making real-time changes to your online campaigns and activities that support digital marketing.
Google Analytics is the most sought-after platform for tracking how well your website performs in the search results. Also, how Google Analytics KPIs provide you with the tracking of rankings of a website.
When you first visit Google Analytics, you might feel overwhelmed because; it is loaded with too many metrics to help you track your website’s performance.
What is the Google Analytics KPIs to ensure website performance?
As the best SEO Company, we will make your experience with Google Analytics KPIs easier in this article. We will provide you with the key metrics that you must keep on your tips to ensure that; your website performs exceptionally well in the search results.
The mantra is to Measure, Optimize, and Repeat!
Organic Search Traffic
The ultimate goal of every website is to bring maximum targeted traffic to your website from Google Analytics KPIs. If you wish to track how well your website performs in organic search, you can track this by clicking Acquisition > All Traffic > Channels. There you will find traffic sources that are divided into different channels.
Clicking on “Organic Search” will give you a deeper understanding of how well your website is performing on organic keywords.
Quality of SEO Traffic
Unlike popular belief, “Quality” can be measured accurately. There are many ways to measure the quality of traffic your website receives from search results. You can measure the quality via the Assisted Conversions report. Click Conversions > Multi-Channel Funnels > Assisted Conversions.
Ideally, begin by setting a date range and compare it with ‘Previous Period.’ It will give you a comparison of conversions that came from the search.
Value of Organic Traffic
It is a strategy more suited for businesses looking for a deeper understanding of SEO’s value. You can report to them the value of SEO by assigning a dollar value to the targeted keywords.
You can do this by comparing how much your keywords will cost if purchased in a Google AdWords campaign. It will help you and your clients visualize SEO optimizing tips. Helping them save on the keywords they would have to pay for to rank on them.
Bounce Rate
No matter the niche you are operating in. You aim to keep your visitors engaged with your website for as long as possible. If people visit only one page of your website and leave quickly, it will negatively affect your website’s rankings.
You can keep a check on your website’s bounce rate. It will tell you the percentage of people that left your website immediately after visiting your website.
Event Tracking/Conversions
One of the best things about Google Analytics is using Google Analytics KPIs. It helps you set and monitor your website goals. Every website has an ultimate goal that they are trying to achieve. It can be a sale of a product or service, landing on a particular page, clicking on ads, or signing up for newsletters.
You can create your website goal by going to the Admin section in your Google Analytics account.
Choosing the Right SEO Agency
A top-notch SEO company should have sound professional expertise to deliver your projects on time. For the best results, the company you choose will have specialized knowledge in your field of work.
This type of agency will have a better understanding of your line of work. They will deliver faster results in less time just by implementing Google Analytics KPIs features in analytics. The agency will also possess considerable knowledge about the local and international markets. It will provide you with an edge over your competition.
FINAL THOUGHTS
Online business over the world has become highly competitive. It has become essential to polish your search engine optimization to gain a foothold in the google search algorithm. SEO Company will use the most sophisticated tools to attract visitors to your website. It is a technical subject. The best would be to entrust the task to a professional.
Search engine optimization is the most proven way to drive traffic to your website. The page and content should optimize to generate organic searches on Google. An SEO specialist uses the most comprehensive strategies to create leads for your website. Now you will be looking for the features of an SEO company.
SEO combined with Google Analytics. It is a powerful tool to help you achieve better rankings in the Google Search Results Pages (SERPs). There are many different ways and metrics that you can track to ensure the health and rankings of your website in search.
SEO is a tedious and lengthy process. If you are newly trying SEO for your website, it is recommended that you hire the best SEO Company that could guide you through your website’s SEO process.