As real estate agents, you will be juggling a lot of tasks to succeed in selling a property. One of these is to effectively market your listings and keep your prospects flowing. It will always be challenging to do these, but with the right tools and strategies, you are sure to improve your real estate listings in no time.
It takes a lot of time and effort to enhance the performance of your real estate listings. Thus, below are a few smart tips to improve the traction of your listings:
1.) Advertise on real estate listing websites strategically
There are many real estates listing websites to choose from, such as Homes.com, Zillow, and Trulia. These sites receive millions of visitors each day, so there is huge potential visibility for your listing. However, this comes at a price, since most require a premium or pro account to get your listing promoted and you will be pitted against your competitor’s side by side.
Don’t get behind your competitor. Be sure to provide detailed information about your listings and add high-quality photos and videos, too. Most importantly, remember that you are not the only business receiving promotions on these websites, so when someone views your listing, don’t expect loyalty to your brand yet or immediate sales.
Measure the performance of your listings on each platform for you to learn which ones convert the most and on which platform you can gain the most traction. In the beginning, it might be a good idea to focus on one site before expanding to the others.
Almost, if not all, of the businesses out there, now use social media to promote their products or services. You can also do this on your real estate listings by simply sharing them on your accounts, like Facebook, Twitter, Instagram, and Pinterest, so your network can see them. Nevertheless, don’t overuse these platforms and come across as too commercial.
Post your listings with relevant context to prevent your followers from quickly disappearing and losing interest in what you offer. Make sure to explain your listing properly and share with your network why they need to see it. Social media platforms are a great avenue to increase your listing visibility, but always keep in mind to use them appropriately.
When joining Facebook groups or other online communities, make sure to follow the rules of each group in terms of what time of posts you can publish and even for the format or details of posts.
Gone are the days of low-quality cameras and pixelated photos. People nowadays are used to capturing high-quality images on either their high-end cameras or smartphones. As real estate agents, you must upgrade your listing photography, so your photos stand out from the crowd.
It may not be a huge investment, but top-quality residential and commercial real estate photography makes a huge difference in showcasing your properties. You can even hire a professional photographer to provide you with impressive and stellar photos that surely catch the attention of many.
Video tours are now gaining more attraction to most property buyers. Aside from high-quality photos, make sure to create high-definition video tours of your listings as well. These are also an effective way to get potential buyers since they help you increase the number of your inquiries that give you more chances of getting prospects.
More so, video content offers a more realistic vibe for the size and layout of the properties than photos alone. It makes it easier for buyers to imagine themselves in it with their families. Don’t forget to optimize the video title and description by including the MLS number, address, and some keyword-rich content, too. Link the video to your website as well, so visitors can check out your page easily.
Just like social media, a blog is an effective way to communicate less formally with your site visitors. Choose from any of your listings every week to blog about. Listing spotlights help you promote a certain property and at the same time gives more detailed information about it apart from the short description you provide on the standard listing page. Additionally, blog content contributes to your property listing’s search ranking, together with video tours and images. You will never go wrong with blogs, for these help you push up your Google rankings and beat out your competitors.
Increase the chances of your property listings having a good search ranking and clickability. It might be a tough job for the agents to enhance real estate listings, but with these useful tips specified above, you can easily keep up.
Simply take into consideration your target audience all the time, for they are your prospects, and adapt a client-focused approach to your real estate listings for your properties to get noticed quickly.