The E-commerce industry is continuously growing, and people have more demands now. Also, Magento 2 Extensions are playing a vital role in boosting the sales of the e-commerce store. Did you know Magento shares approx 26% of the market share in the e-commerce industry? However, this competition is continuously growing, and you need to buck up!
Decision: Your visitor must take the target action on your Magento store. So, what are the factors that influence user experience in your Magento store?
You need to understand the reasons that affect your overall performance in the market. Some sectors are:
- The process of checkout must be more accessible and less time-consuming
- Availability of lower prices and offers
- Ease of returns and refunds
- Effortless method to track the order process
- A secure and safe way for online transactions
- Informing the estimated delivery time
Tips to increase sales on your Magento store:
Follow these mentioned below tips to increase sales on your Magento 2 e-commerce store.
1. Mobile Responsive is Mandatory
Over 85% of the traffic is achieved through mobile devices. Ensure your website is lightweight, fast, and responsive to gain more visitors. Also, Magento 2 Modules helps to customize the store for a better user experience. There are Magento 2 Plugins that are mobile-friendly and ensure consistency for the users.
2. Optimize the Shopping journey
Before you add more Magento 2 Plugins, work actions are performed by customers. Also, you can focus on the three sections of the sales:
- Awareness: Ensure that your buyer is aware of the products and services available in your store.
- Consideration: You need to know the products competing and provide the customers with the perfect match.
There might be various methods to optimize this process and help the customers to make a successful purchase.
3. Work on User Experience
People expect a hassle-free and straightforward process on e-commerce platforms. The aim is to make their experience seamless and smooth. Some aspects that you can consider while choosing the Magento 2 plugins are:
- Ease of navigation
- Clear and simple view
- Get access to the product feedbacks and reviews
- Easy to connect with the business owner
- Strong brand awareness
- Design should be responsive on multiple platforms and devices
These help to match users’ expectations and provide a user-friendly experience on your platform.
4. Smooth Checkout Process
The checkout process of an e-commerce store should be less complicated for the customers. This phase receives higher bounce rates as people expect this to be a quick process. If you do not provide a hassle-free checkout process, it might result in losing potential customers. Also, you can check the Magento 2 Marketplace Extension, which will provide you with many plugins and modules to ensure a seamless checkout process.
5. Multiple Payment Options
As an e-commerce store owner, it is expected to provide secure and safe payment options. This can be done using multiple payment gateways in your Magento store.
Also, you can look for top payment Magento 2 Extensions 2021 to grab the reliable payment methods for your store.
So, instead of adding one payment method, you can provide multiple options which support various currencies and languages. Also, it will help to reach your audience around the globe.
6. Enhance website speed and performance
The time to engage a user is merely 5 seconds for online platforms. Even having a great collection of products and services can lead to cart abandonment if your Magento store lacks great speed.
There are many Magento 2 modules available in the Marketplace which will help in improving the website performance.
7. Pay attention to customer feedback.
It is vital to get reviews from the customers to know your strengths and weaknesses. Buyers are always happy to send feedback on your reviews. Also, you can use these to your advantage and improve your Magento store efficiently.
There are Magento 2 Extensions that will help to gather reviews from customers and send them reminders if needed.
8. Make your store SEO-friendly
Search Engine Optimization helps in improving online presence and increases brand awareness. Local SEO is the best way to reach potential customers. Some vital information that you need to at in your Google My Business account is:
- Address
- Opening and Closing Hours
- Contact Information
Ensure that you update them regularly if any changes are made. Also, it helps potential customers to reach you faster and hassle-free.
9. Manage Social Media Platforms
It is essential to add social media platforms to boost the sales of your Magento store. You get the freedom to use social media posts, ads and interact with potential users to engage them with your brand.
Also, the support of social media platforms on your Magento store will increase user engagement and gain more traffic.
10. Handle Magento Product pages
This is the section where you can convince users to take their final decision. You should provide a personalized experience on the product pages for getting better conversions on your Magento store.
So, there are Magento 2 Extensions available in the market that will help in adding unique features and functions for a better customer journey on your platform.
Make your product title, tags, and descriptions catchy for the customers. Also, ensure to add high-quality images, which helps grab users’ attention and convince them to purchase your products.
11. Manage Inventory and stocks
Once you have added glamour to your Magento store, it is time to handle the backend of your store. Your customers will expect timely delivery of the products and services. So, integrate Magento 2 plugins to manage your stocks and Inventory efficiently.
As an e-commerce store owner, you need to handle inventory management, deliveries and manage logistics for a better customer experience. However, Magento is the perfect platform as it has excellent extensions and plugins to support each step of the customer journey.
Wrapping it up!
Even with these guidelines, do not forget to check the recent trends and demands in the market. The E-commerce industry is forever changing, and you need to match its expectations of growth.