Creative web banner ads bring a lot to a website. Seeing online banner ads can help maximize a user’s awareness of a service or product. A lot of web banner design is loud, annoying, and intrusive. Visitors of sites don’t like them. If they are much intrusive, they will leave the site before they get too far.
However, the perfect banner ads work so well to get the word out about your service or product.
Definition of banner ads
Banner ads are one of the primary forms of advertising for many sites and the primary sources of income.
How well this advertising form works depends on the website banner design. Poorly designed banners have detriments rather than benefits, whereas a well-designed banner can be a huge help.
Seven easy steps to create a quality web banner ad design
A web banner is a unique design project from a webpage. You have limited control over space and its placement. Following are some ways you can create a banner ad that will promote your product to viewers.
Keep the standard size.
Banner ads tend to keep in standardized dimensions. You will need to create a banner that fits within the requirements of the advertising site.
A great place to look for banner ads examples and banner design inspiration is AdWords. AdWords is the significant server of banner ads on the internet. They usually stay up-to-date on the most famous sizes for banner ads.
Reduce the number of distractions
A creative banner should not be a busy banner. Including every amount of information on the banner ad will just become visual noise to the viewer.
Banner ads provide an immensely tight space, and crowding it with small text is likely the only way to try and communicate all you think you should say.
Pair attractive backgrounds with short taglines that explain the core concepts behind your product and service. Make your web banner design idea bold and straightforward to get the most out of the limited space.
Use images when it is appropriate.
In all aspects of your web banner ad design, you need to ensure the content is topical. Haphazard images that don’t necessarily have anything to do with the ad’s purpose will not make it more attractive.
A good, attention-grabbing idea can add a human connection to your banner ad. Without it, the ad will not even be overlooked by viewers.
Do some web searching by yourself, and note the web banner design ideas you see. They often use simple artwork and vibrant colors.
It works better than the image as it can be more appealing and better stand out from the page. With some careful working of design, you can use a picture to show your product’s benefits. It can be an effective advertising tactic. Careful, strong design is key.
Create a compelling call to action
A call to action is the primary purpose of your banner ad. When designing your ad, keep in mind, the call to action is the reason you are creating the banner ad in the first place.
This call to action takes on a lot of forms, from a regular button to clicking a custom QR code that sends the user to your site when scanned.
Your ad should offer the viewer some direction. “Buy it now” or “Find out more” are excellent examples and a good starting point for banner inspiration if you need it.
However, your call to action needs to make sense in the overall banner ad design. It should be clear on what to do.
Good fonts and unity of designs
As banner ad provides a small space, so you need to select good fonts. It would help if you used different fonts that are easily read in tight spaces. Make the headline big. Use bold, unusual, or colorful letters that stand out to a user instantly.
Unity is vital to the incredible web banner design, as it is with all website designs, small or large. An ad needs to match the site it is connected to visually.
The color, images, and typography used in the banner ad should be the same or ideally identical to those used on the product’s website. It will give them a chance to become partially accustomed to the website before they even visit it.
Use clear language
A banner ad has few seconds to sell itself to viewers. If someone thinks about the ad tool long, the chances are little they will click it. It would help if you made clear the clicking value of the ad. Use understandable and clear language designed for your audience.
Watch your file size.
It is an easy and necessary element of a banner ad. If website visitors can’t see your ad, they can’t interact with it. Anyone is hardly going to wait for a long ad to load in. Therefore, you should try to keep the file size to a minimum.
Files that are large enough lose out on multiple counts. Viewers leave the page without seeing the ad if they have slow web connections. So, watch the file size of your ads.