A cosmetic box is manufacture using eco-friendly Kraft, bux board, or cardboard stocks. It can be eco-friendly because it is biodegradable. they can also help to ensure the safety of the encased cosmetic products. These boxes may contain different types of inserts, placeholders, or multiple compartments. It may also come with the printed content according to the kind of product to be packaged inside it. Its graphics and images play their role in promoting the product.
May also come with textual details to interact with the customers and convey the details of the product. It also comes with the logo of the cosmetic brand to promote it. It is printed using modern technologies and PMS and CMYK color schemes. There are various finishing options to enhance the catchiness of these boxes. These finishing options include embossing, coatings, PVC, raised ink, debossing, smudge-free, foil stamping, and many others.
When designing packaging for self-grooming products, you should never forget gender differences. Considering gender while addressing customers can have a significant impact on purchasing behavior. A cosmetic box should contain some features when you are using it to target male customers. Let’s discuss what men do want out of these packaging boxes.
The shape of the boxes:
We can see that different types of boxes are available in the market. They may be curved, irregular, straight-lined, or regular shapes. Other gender does have different preferences when it comes to the form of the box. For example, women like free shapes of cosmetic boxes such as curved or rounded boxes. On the contrary, you can see that men only like more geometric shapes such as squares, rectangles, or others.
These shapes should be straight-lined when you are targeting male customers. You can easily observe this difference in the cosmetic industry. Perfumes and colognes for men come inside the square, rectangular, or other geometric shapes of boxes. Hence, when you have to make your packaging more loveable for men, you should utilize regular or more geometric shapes of boxes.
We know that different kinds of cosmetic products come inside cosmetic boxes wholesale of different colors. There are various colors, and each brand has to choose colors by keeping in mind the gender of the target customers. When you understand what men do like about cosmetic packaging, you should also know about their favorite colors. It is observed that men respond better to cool tones or achromatic colors. These colors may include grey or black.
In the case of women, color choices are different such as they prefer warmer colors. By observing various products for men in the market, you can see that predominant colors are black and grey. The colors for boxes of perfumes, aftershaves, or deodorants are always black and grey. Hence, men want their cosmetic products inside boxes of black or grey colors.
Graphics are important for the packaging, and they should correctly match the preferences of customers. Male customers prefer different kinds of graphics as compared to female customers. The presence of graphics, images, or logos on the cosmetic box packaging plays an important role in appealing to men. For men, graphics should be simplistic, and they should clearly communicate the functions of the product.
They should describe the benefits of the cosmetic product without frills or fluff. This isn’t the same for female customers. They are attracted to more intricate and decorative graphical elements. Men prefer product packaging that comes with uncomplicated designs. They need it to describe a straightforward story of the brand and the product.
How to appeal to men with packaging?
We have explained how gender differences are important in the packaging of cosmetic products. However, to ensure that your packaging can survive in the competition, your packaging should be attractive as compared to other brands. Following are some ways to appeal to men with your packaging.
Reflect brand values:
Your packaging should come with the essential information of your brand. It must let the audience know why your brand should prefer. It should describe licensing details of the brand. You should showcase how your brand is maintaining the standards of the product. Your product packaging should reflect the brand values. It is an important thing that men want in cosmetic packaging.
Communicate product benefits:
Another important thing that you should never forget to include in your packaging is the product details. You should understand that all the customers want to know about the benefits and applications of the product. Therefore, your packaging should contain all the essential information about the product so that it can convince the audience to make a purchase. Men do want the product box to come with the product’s details.
Attract with the elegant design:
Only an attractive packaging box can be successful in grabbing more customers. You can contact any supplier of cosmetic boxes near me and ask for different customizations. These customizations should address the preferences of your target male customers. You should utilize elegant designs to attract more customers.
When you are selling cosmetic products, you should address gender differences. For example, you should keep men in mind while designing a cosmetic box for self-grooming products for men. You can implement this information while manufacturing boxes and make sure that your boxes are perfect according to the gender of customers.