First impressions are like the dawn. Both have a lasting impact on the viewer. In addition, nowhere it is truer than on the product container, such as cookie packaging design. Customers want real information so they can make decisions quickly.
It might not seem like it in the early stages, but brands are using packaging design to influence the decision-making process of hundreds and thousands of consumers each day.
Making it an aspiration for every brand and designer to create a design that stays accurate. To be precise, it should be resistant to shifting tastes and emerge as a brand touchstone for generations to come.
However, what is the secret to creating that illustrious packaging solution that will beat the crap out of your competition every time?
Here are the secrete ingredients:
We all know the adage, ‘fewer the better,’ which could not be truer. People are busier than and they do not want to be wasting their precious time comparing similar products.
For this reason, leading brands focus on creating a strong visual focal point that makes their product, brand, and packaging unforgettable. Combining various fonts, colors, and illustrations without sacrificing clarity, consistency, or simplicity is key to success.
While your creative juices are overflowing, make sure to take a step back and ponder hard on whether or not your design might perplex customers or complicate things. If you fret that you might have overdone it, then it is best to put it to the test.
Describe your product and packaging to a five-year-old and send them to the store to see if they can easily locate your product. If yes, without a doubt, you are on the right track to introducing a distinctive brand design, be it candle box packaging or another encasing.
Achieve Design Clarity
If you cannot discern what a product is in less than four seconds, you will likely buy it. Research shows that an average consumer devotes no more than four seconds to a product before deciding whether they will buy it. This reflects that the packaging displays your brand name and the product’s top features at a two-second glance.
A good design is easy to follow because it makes your product do the talking. Pick a font style that is easy to read and choose the colors for the font that are compatible with the overall appeal of the packaging. At this point, you might think that this is common knowledge, but unfortunately, many products fail due to an ineffective packaging design.
For example, you have probably noticed that cookie packaging, in most instances, clearly showcases the brand name, but they have a poor design. Then again, there are products with eye-catching packages, but they fail to display the core benefits of the enclosed item. Resultantly, the product benefits remain a complete mystery for potential customers.
Make Product More Useful
Sadly, many businesses focus on the appeal rather than creating a practical packaging solution. Visual appeal is not the only thing that customers long for. Practicality and ease of use are also essential.
Good packaging makes your product look more useful while evoking the right emotions in the potential customers. Even if you are looking to create candle box packaging, elements like shape, size, and functionality cannot be overlooked as they help optimize the product’s user-friendliness.
An effective packaging allows for easy carrying and storage at home. What’s more, is that the product can sit on its own and easily fit within the average racks in each household. At times, product packages have a second life, as they can be an entertaining toy for children, which give parents an extra incentive to buy that particular product.
Finally, the bespoke packaging specialists at The Legacy Printing strongly suggest that one should not blindly embrace passing trends. Instead, the US-based company urges its clients to follow timeless values that prompt emotional engagement.
Since these values use visual equities that zero in on the brand and the product. At the same time make the customers feel something that outstrips both time and cultures.
Experts at The Legacy Printing are of the view that it often happens to be a packaging design that at first may not seem eccentric or exceptional. But is unique, notable, and can be used in numerous ways to communicate the brand message. Having an eternal feel will aid you in building an iconic status.
The packaging firm also believes that though the above-mentioned tips might make logical sense. You will swiftly uncover that combining everything feels somewhat paradoxical, especially when you like to keep things simple.
Nevertheless, keep your finger on the pulse, and you are likely to achieve extraordinary results. After all, if it were easy to craft winning packaging, everyone would have done that.