Packaging plays a major role in the food industry. Not only does it offer protection and ease of transportation, but it also keeps the food safe from deadly viruses. What’s more, the right kind of packaging can improve the shelf life and quality of food, all the while helping with sales and cost-cutting.
A professionally designed package gets customers eager and excited about the product. It also says that the product inside is safe. According to the research, custom packaging design has a major impact on sales. You can accomplish a lot with intelligent food packaging to stay on top of your game and beat the competition.
In this post, we look at how brands can use flexible food packaging to maximize their sales of food products. Let’s take a look:
Table of Content
Offer a Memorable Unboxing Experience
Unboxing as a concept recently became popular, thanks to Instagram stories and influencer culture across YouTube. People love to live the experience and the whole feel of unboxing their favorite items like an iPhone or beauty product.
In the internet age, people get excited about unboxing videos and the whole journey of unraveling the product. That’s why things like ribbons, fancy boxes, special messages, inspirational quotes, small variants, and coupons are some of the elements that can elevate the unboxing experience. It can make the entire experience more memorable.
Highlight Product Name in Food Packaging
Although people recognize their favorite brands by company logo, it’s also crucial to show customers the exact product they’re buying. It doesn’t mean you should avoid using fancy logos and display that instead. The idea is to give customers a good knowledge of what they’re buying.
Remember, most people don’t bother to notice more than the name and the company logo while browsing the supermarket aisles. Make sure the name is easily noticeable, even from a far distance.
Grab Customers’ Attention
The packaging should be such that it grabs attention. Remember, you’re competing against possibly hundreds of other brands in the same industry. Sometimes, it’s the outer appearance that can get you a win over other items on display.
Study the psychology of colors and how they affect moods. Different colors are suited for different kinds of target demographics and product genres. For example, white is most familiar with cosmetics. It symbolizes purity, cleanliness, and sophistication.
Pink, red, and yellow is more common with kids’ products. Green and Blue are two of the most used colors in custom packaging. You need to see which color theme to pick for your product.
Establish an Emotional Connection
Use the secondary package panel or the back of your product for enticingly elaborating the item. It’s called a ‘romance copy’ because you’re essentially romancing the customer into purchasing the item.
Go into detail as to what makes the product special and unique. Are there some unique, hard-to-find ingredients in it? Is it organic? How would the product benefit?
Romance copy should help form an instant emotional connection. Use it to tell your brand story. Also, talk about company values to win their trust.
Show The Actual Product
You know what they say, ‘Show, don’t tell’. Showcase the actual product as it gives customers confidence in what they’re buying. Companies do that by leaving a small cutout in the box, bag, or pouch. You could even use the transparent part of a glass jar to let the actual product show through. Alternatively, you could print high-quality pictures of the actual item and place them on the front label.
Avoid capturing any undesirable part of the product through such as broken pieces of crumbs at the bottom. You could also capture photos of some signature ingredients or flavors, such as vanilla and strawberry. Think about what makes sense for your product. Never place poor-quality photos as it could be a huge turnoff.
Highlight Product USPs
Is your product gluten-free or vegan? Is it USDA certified? Do you follow fair labor practices? Do you source your ingredients from exotic places? Perhaps you make the product from 100% natural and organic ingredients.
What are the USPs of your product that could potentially grab customer attention? Use your product packaging to highlight all the unique selling points. Anything that helps you stand out.
Go With Quirky/Unique Product Shapes
Don’t just go with any random shape for your product and packaging. Different shapes have different meanings based on the nature of the product and the industry you belong to. A tiny package with the right kind of message can be perceived as high-quality if you’re perhaps selling some expensive herb. In the same way, a large bottle of wine with a long neck can also give that ‘high-end’ vibe.
The shape should be such that not only does it facilitate ease of use and functionality, but it should also be enticing. Take the Cannon Blast drink from Captain Morgan, for instance. The drink was shaped like an actual cannon, so it stood true to the name. Also, think about how colors would go with the shape. It should have a ‘wow’ inducing factor.
In Conclusion:
There’s more to product packaging than meets the eye. It’s an opportunity for you to boost sales, win customer trust, and encourage better recall value to enjoy repeat customers. Hopefully, with these tips, you can give your product a nice makeover.
