CPG companies undoubtedly spend a lot of money on marketing. But did you know that custom CPG boxes can fulfill this task much more profitably?
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What are Customized CPG boxes made of?
Technically speaking, the CPG companies offer identical products over a broad spectrum of product types. So, you may be manufacturing and selling more than one item. Using packaging becomes both crucial for brand identification and also to keep varied product components safe during transit.
Being in the packaging business for so long, we can tell you that your packaging stands out as soon as customers enter the retail stores. The shelves provide a competitive platform where your customized CPG boxes speak strongly about the brand and focus buyers.
Comprehensively, the CPG boxes made of:
- Custom materials that depend on your chosen distribution network.
- The brand image. The whole CPG packaging feel resonates with the brand’s core values.
- The latest customer trends. The CPG boxes attract customers by displaying what they want to see.
- A coherent branding format.
If the stated objectives are the basis of successful CPG packaging, why not all brands imbibe these and boost sales? The answer depends upon relative awareness and capability to utilize the CPG boxes most profitably.
You are one of the lucky ones that have come across this article! Now gaining the upper hand to introduce, establish, and reap customer loyalty is not a far-fetched dream, thanks to the upcoming sales-boosting aspects of CPG boxes explained below.
The role of box materials
Don’t just consider the box stock paper as a box-building asset. It is more than that. The box textures and nature translates your brand objectives for the customers to get impressed with. Sustainable box materials are graded as the most demanded today. About 65% of buyers opt for greener boxes, and CPG markets have received overwhelming demand from switching over to these materials.
Now, if your CPG packaging is made with cardboard, corrugated, Kraft, or rigid materials, it gets you in the race to achieve better brand recognition at a lower cost.
Moving on, the stock paper grade is responsible for keeping contents secure. Customers dislike their CPG products to arrive in unfavorable conditions and not yield effective returns for the money spent. Custom dimensions make it possible to achieve the desired box measurements for every product type.
It means that you can get unusual box shapes and thicker box cuts as required. Custom printed shipping boxes save materials quantities and control refunds effectively.
A variety of differentiated box components
Branding isn’t confined to the messages printed on your CPG boxes or the brand logo. It extends to the physical box construct too. Several CPG box elements offer distinct branding.
Custom cardboard boxes: Custom corrugated boxes come in different unique styles for an array of products. Our styles include a traditional box, the front lock mailer, and an easy-fold mailer, each in various sizes and physical variations.
Custom mailers: Custom mailers are the perfect solution for shipping softer, less delicate clothing, household items, and more. They are lightweight, high-strength, and are often a cheaper shipping solution.
Custom inserts: to offer a unique unboxing experience, it is also important to consider your CPG products’ interior layout. The inserts come in varied material choices and improve the product display inside the boxes.
Custom labels & stickers: This can include information about your product, detailed instructions about the use & care, promotional materials such as discount and referral codes, and brand details. These are a good alternative to full-fledge box printing and fit within limited budgets.
Depending on the available finances, you can use a combo of custom boxes variations to give a retainable shopping experience that compels customers to repeat purchases and push up sales.
Sharpened box appearance
What happens when your CPG boxes look better than the rivals? More buyers would entice to pick your products at the retail stores. Even while selling online, the box appeal matters to capture buyers’ focus and offer the boxes as an add-on to the purchases.
Sales levels depend highly on the way the CPG boxes are designed and displayed. It offers an insight into what the buyers can expect from the brand and the products they buy. Your brand logo and identity have more effects on consumers’ buying habits than you may realize.
Firstly, the boxes designed with colorful and eye-catching brand images saw more rapidly and remembered strongly by viewers. They tend to pick the CPG boxes that reflect familiar brand identity.
Secondly, any custom box feature comprising graphics, print-enhancing visuals, and innovative box access profoundly impacts buyers. They want to repeat the pleasant shopping feel time and over.
Also, over the past few years, social media has become one of the largest ways for businesses to advertise and communicate with customers effectively. Using the boxes to appear in the online review videos garners better customer liking and expands the buyer base, which invariably translates into higher sales revenues.
Stick out with relevant messages
Customers are highly likely to go through the box contents more now than ever before buying them. A few decades ago, lively box patterns would do the trick to attract customers. But today. A high level of rivalry in the CPG consumer markets has completely changed the scenario.
Customers are 5 times more likely to pick CPG products that specify how the products fulfill customer requirements. Using the boxes to print marketing content also works to improve sales volumes.
Conclusion
Custom boxes are everything that defines your brand’s successful run in the CPG markets. Grab first-rate CPG packaging to wow your customers.
